A disturbing letter came in today's mail. Here are some snippets:
Having only been using the net a few months I agree that it is big
wonderful and so on and on .... but, is it useful efficient and effective
(once you get past the nice graphics that take a long time to download)
in a broad sense or must you limit yourself to smaller and smaller areas
of the net (because those subject areas in themselfs are expanding) as it
gets bigger. Put another way - If you have a life plus a job (that does
not include internet use in the work place) is the net getting too big
and or lacks the order/structure to be of importance.
I include Yahoo in my search. Because of its growth my search for open
positions now takes longer with fewer results (open positions).
It is madding (sic) I am sure to everyone the large duplication of job openings
in any field in the various databases and usenet groups - time spent vs
quality results are growing further apart.
The question for Recruiters is becoming "How to avoid diminishing returns?" With thousands of places to visit, how do you ensure that your site is effectively reaching your targets?
We increasingly recommend that job searchers use the technology and publish as many copies of their resume as possible. Right now, it's the only effective tactic for a job seeker to use. It's a smart enough approach that you will be seeing it advertised regularly, soon.
The implications for Recruiters are enormous. The consequence of establishing a website may soon be that you have to have a resume database to process all of the email that you get.
It's also clear that the marketplace is starting to demand some sort of organizational structure. Thousands of Websites requires a detailed guide through the maze. We've talked recently with Recruiters who are imagining a centralized database of position postings. It doesn't strike us as a likely or useful approach.
One very clear implication: If you want to effectively use the Web as a recruiting tool, you'll have to increase your marketing budget significantly. To stand out and attract candidates and clients, you have to be seen.
The other, equally obvious proposition is that search engines that notify clients and candidates of potential matches will be the basic price of entry to this field.
Growth, and the industry's response to it, is going to be the story to watch in 1996.