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Hiring Managers Use Social Media in Hiring Process
(June 12, 2009)
Hiring managers using LinkedIn
When looking for a new job, remember to utilize social media sites, especially LinkedIn. According to Jump Start Social Media, as many as 75% of hiring managers use LinkedIn on a regular basis to research candidates before making an offer, compared to 48% using FaceBook, and 26% using Twitter.
"Social media is not only a great networking tool, it's also a way for employers to perform reference checks on job candidates," said Veronica Fielding, president of Digital Brand Expressions and its social media service for consumers, Jump Start Social Media. "Because LinkedIn is the most professionally oriented of the three, it tends to attract hiring managers who are doing due diligence."
When it comes to sourcing job candidates, more hiring managers again prefer LinkedIn to Twitter and Facebook. Of the hiring managers surveyed, 66% of hiring managers visit LinkedIn, 23% visit Facebook and 16% use Twitter to find job candidates to fill openings.
To ensure that your personal brand is professional, monitor what you post on social marketing sites. Ms. Fielding reminds people, "Whether or not you are job hunting, you should be aware that your public profile is easily accessible so be sure to maintain a professional personal brand." Social media sites can enhance a candidate's position or be detrimental.
"Social media tools offer hiring managers the ability to gain a broad picture of an individual," says Rosina Racioppi, President of WOMEN Unlimited, Inc. "I prefer LinkedIn because its focus is on business connections and it allows you to see the professional beyond their resume. Utilizing social media tools enables hiring managers to assess whether a candidate is an appropriate fit for their organization.
The experts at Jump Start Social Media offer these tips for using social media in the job-hunting process:
The Jump Start Social Media survey polled 100 hiring managers at small, mid-sized, and large companies. Polling was done by Digital Brand Expressions and interbiznet.
Digital Brand Expressions is a high-end search engine and social media marketing consultancy and services firm that helps companies enhance their findability on the Web to drive business success. For more information, see www.DigitalBrandExpressions.com .
Jump Start Social Media is a service of Digital Brand Expressions that helps professionals accelerate their adoption of social media for personal brand management.
WOMEN Unlimited, Inc. is a nationally recognized organization that cultivates leadership in high-potential women through programs that companies sponsor for their noteworthy female employees.Colleen Gildea
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