Click On Our Sponsors                   

IBN: Defining Excellence in Electronic Recruiting

Electronic Recruiting News

Our Rate Card

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors









The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Visit our Jobs In Human Resources Management Section.

| Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |Careers |

Quote of the Day

"If content is king, then conversion is queen."

- John Munsell, CEO of Bizzuka

How to Craft a Social Media Plan that Connects

(April 7, 2009)
This is a very informative article from iMedia Connection by Adam Weinroth, Director of Product Marketing Pluck.

Article Highlights:
Build your social media strategy around your audience's interests
The best online ambassador may not come from the marketing department
Let consumers take your social media elements with them across the web
    Conversations about your brand are happening, whether you like it or not. No longer can you expect to tightly control every one of your marketing messages. Today, it's consumers who are in the driver's seat when it comes to wielding power over your brand.

    While that prospect may seem a bit frightening, it's not such a bad thing. By becoming part of the conversation, brands can engage consumers, drive traffic, and build customer loyalty like never before.

    Many marketers are getting the message and are integrating social media tools -- including blogs, photo galleries, forums, ratings, and reviews -- on their sites. In the process, they are transforming their web properties into socially enhanced experiences where people not only browse product information, but also interact with friends, exchange information, share ideas, and create new content.

    But you can't take a one-size-fits-all approach when it comes to building community. You need to provide a reason for consumers to connect, converse, and contribute to your site. This is not as difficult as it sounds. Consumers are eager to talk about what they're buying, how they're using it, and the brands they love. It takes a combination of tools, strategy, and organizational involvement to socialize your brand in the right direction.

    Here are five tips for strengthening online growth through social media.
      1. Know your audience.
      2. Get real.
      3. Provide relevant content.
      4. Drive community back to you.
      5. Leverage social syndication.

    Know your audience.
    Some brands and products are more conducive to user-generated photo galleries and video galleries. For others, basic text-based ratings and reviews might be more appropriate. Scotts Miracle-Gro is one company that's getting the balance right. Scotts recognized that the gardening and lawn care market is an information-intensive category fueled by passionate consumers who want to learn more and share their knowledge. Scotts enables consumers to participate in blogs, forums, and photo galleries designed to assist gardening enthusiasts.

    Additionally, the site allows consumers to congregate in distinct groups, including urban dwellers, pet owners, and first-time home owners. These micro-communities are tailored to the individual user, allowing them to share their experiences and offer practical gardening ideas and recommendations. To date, the Scotts site has hosted more than 500,000 social interactions between consumers.

    Get real. The keys to community building are authenticity, responsiveness, and personal engagement. To get it right, you must first identify the people in your organization who are comfortable with social media tools and who naturally represent the company well. These people don't even have to be in the marketing department. They could be engineers, customer service reps, or senior executives. Whoever they are, they must know how to strike an easy, authentic tone without getting bogged down by stilted marketing messages. Consumers want to see that your organization is human and capable of interacting on their terms. Prove it to them, and they'll reward you with their business and loyalty to your brand.

    Kodak's "A Thousand Words" is a fantastic example of a corporate blog with a human voice. While there may be a temptation to pitch and position Kodak's every product, the blog's authors do an admirable job of keeping it focused on all things photography, occasionally and appropriately referencing Kodak's own distinct role in the history of that topic. Like other companies, Kodak is in business to make money -- in addition to A Thousand Words, Kodak runs a separate blog called "Plugged In," spotlighting the company's products and customers. (read more)

          **************          **************          **************          

Worth A Look:
Rocket your brand into the Twittersphere Wondering how best to get on board the Twitter train? Watch as four brands explain how they are harnessing social networks to connect with consumers.

Colleen Gildea

Permalink  . -.  Todays Bugler  . -.  Send To a Friend  . -.  Readership Feedback Guide to Top Specialty Boards
Where Top Candidates Seek Career Opportunities
Call Center
Drivers / Trucking
Enviro/Occup. Health & Safety
Health / Medical
Hispanic / Bilingual Hispanic Jobs
Security Clearance
Tax Specialists
Telecom / Wireless
For more Specialty Boards, visit:
Employer's Corner on

Enjoy the Bugler and review the latest Recruiting Blogs. For many great articles - search our archives:

HR Jobs:
Jobs In Human Resources Management Section.

Enjoy the Bugler and review the latest Recruiting Blogs.

Contacting Us:
Mill Valley, CA 94941

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.

The Electronic Recruiting News
Sign-up to receive this newsletter in email each day.

Email Address:
Request: Subscribe Unsubscribe

The interbiznet Bugler
Sign up and receive a concise, daily briefing on recruiting industry news.
Email Address:
Request: Subscribe Unsubscribe

ERN | Bugler | Blogs | Blog Roll | Advertise | Archives | About | Contact |

Careers | Candidates | Listings | ToolKit | Companies | Exec Recruiters |

Click On Our Sponsors  






Electronic Recruiting News



    Daily Industry News

  -  ERNIE
    Industry Article



  • Effortless PR
  • Coaching Ourselves
  • ResumePal
  • Recruiter Confidence
  • Family & Work Institute
  • Comings & Goings
  • Cataphora
  • Top Job Search Sites
  • Unemployment & Poverty
  • Comings & Goings
  • Women In The Workforce III
  • Women In The Workforce II
  • Women In The Workforce
  • The Bugler
  • Comings & Goings
  • Top 8 Placement Areas
  • Offshore Sourcing
  • Today Texas
  • Rebound in January
  • Comings & Goings
  • Women's History Timeline
  • IT Skills and Salary Report
  • Trends in HR & Marketing
  • Stimulating Human Capital
  • Comings and Goings
  • Global Assessment Trends
  • Leadership, Leadership
  • Strategic Planning
  • Planning
  • Comings & Goings
  • Industry Trends
  • Watson Wyatt's Work Report


         © 2013 interbiznet.
         All Rights Reserved.