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"You cannot make yourself feel something you do not feel, but you can make yourself do right in spite of your feelings."

- Pearl S. Buck, born on June 26, 1892

Smartpost Taps Into Mature Worker Population with Expanded E-Media Sourcing Options

(June 26, 2009)
SmartPost, the innovative online job posting and sourcing product from Bernard Hodes Group, has increased sourcing options for companies interested in taking advantage of the aggressive growth of mature workers using online job board tools and resources. Adding to its already expansive network of e-media job board options, SmartPost has recently partnered with, a leading website focused on targeting job seekers aged 50 plus.

According to a report issued in May 2009 by the U.S. Bureau of Labor Statistics, the number of employed workers over the age of 55 has grown by more than 800,000 since the economic downturn began in December 2007. With the addition of, SmartPost users will now be able to reach job seekers over the age of 56, while exposing their employment brand and job opportunities to thousands of website visitors every day.

In addition, by 2012 one-third of the U.S. workforce will be age 50 and over, so companies can understand why maximizing opportunities to reach this audience profile will provide a competitive recruiting advantage, and SmartPost has taken a proactive measure to ensure their e-media library provides sourcing options that fit the needs of its customers.

"We want to make sure that the recruitment community using SmartPost has the largest reach and most targeted sourcing options available to them, and the statistics are pointing to sites that specialize in matching older workers with the right companies," said Carmen Doherty, senior director, SmartPost. "We have grown this niche category inside SmartPost over the last several months to accommodate the rising interest expressed."

"Whether by choice or necessity, job seekers 50 years of age and older are using online job boards more than ever," said Lynn Stewart, Director of Business Development, "Working in partnership with SmartPost, can efficiently deliver well-qualified, emotionally mature candidates directly to SmartPost clients to improve recruitment time, costs and ultimately retention as mature workers typically maintain employment 2-3 times longer than younger workers."

About Smartpost
SmartPost, a product of Bernard Hodes Group, saves companies money while also improving recruiting effectiveness. SmartPost's unique combination of innovative job posting and sourcing technology, customer service and strategic consulting delivers an unmatched solution for optimizing an organization's investment in recruitment marketing. SmartPost offers the largest job distribution channel and posting destinations available in the industry with thousands of sources, including posting opportunities only available to their clients. These wide-ranging and solid relationships with media partners allow SmartPost to deliver improved recruiting results and bottom line ROI. SmartPost also provides one-stop billing services with the most descriptive and accurate metrics capabilities available to enrich recruitment management and decision making. SmartPost is available from and through leading ATS/HRMS systems.

About Bernard Hodes Group
As a fully integrated talent solutions provider, Bernard Hodes Group ( offers solutions that often combine multiple service offerings from the Company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology ( All solutions are developed and measured within the company's 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a wholly owned subsidiary of Omnicom Group, Inc., (NYSE - OMC), one of the world's leading marketing communications companies. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.

As the #1 career website for job seekers aged 50+, provides opportunity, inspiration, community and counsel to people over 50 seeking work to match their lifestyle. The company's powerful, easy-to use job board lists thousands of openings for experienced employees seeking work with a Certified Age Friendly Employer. Founded in 2005, is a strong public advocate and a catalyst to help employers retain, hire, and benefit from an experienced workforce. Its website also offers vital information and inspiration for older workers, including advice, news, success stories, and podcasts. For more information, visit

Colleen Gildea

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