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Strategic Partnership Provides Sales Help for Adicio Classifieds Software Clients
(July 15, 2009) Adicio, the Internet's leading developer of web-based classified advertising solutions, announced a new strategic partnership with ITZ Publishing, a national website development and sales training provider. Through the agreement, Adicio's clients will be able to enlist ITZ Publishing's services to assist their sales staff in online sales, or handle direct sales if clients don't have an existing in-house sales team.
"The key to engaging print sales people in online sales is providing them with a clear understanding of what they are selling and what it is worth." said Greg Swanson, CEO of ITZ Publishing. "Our sales training provides clients with a compelling value proposition that their sales people can explain and their advertisers will understand so they can meet and exceed their online revenue and strategy."
The ITZ sales training program provides Adicio clients with independent audience research, consumer behavioral research, presentation tools specifically designed to increase the relevancy and impact of the research, the creation of sales collateral, including sample ads and proposals, as well as training in prospecting and appointment setting and direct sales by ITZ Publishing's sales staff. Several Adicio clients have already signed up to participate in the ITZ service.
"This new partnership assists select clients with their online sales efforts and gives them access to valuable resources and sales staff at a time when media companies need it most." says Tony Lee, Chief Alliance Officer of Adicio. "The fact that ITZ can provide feet-on-the-street sales help is very appealing, especially to smaller sites that are eager to receive direct sales support in addition to the many services we provide, including real estate, automotive, job and resume database platforms, full e-commerce functionality, Virtual Job Fair technology and targeted data aggregation."
About ITZ Publishing
ITZ Publishing is a Portland, Oregon-based consulting firm that works with leading newspaper groups and publishers to develop and execute comprehensive online plans with a focus on building traffic and online revenues.
Current active customers include Media News Group newspapers (The Denver Post, Salt Lake Tribune, LA Daily News), The Philadelphia Inquirer, Swift Communications, Wick Communications, Washington Post Community Newspapers and many independent newspapers.
For more information on their services, please visit www.itzpublishing.com or call 503.241.3650 or 800.647.6917.
About Adicio, Inc.
Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet's leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts.
Clients can deploy Adicio's software as a turnkey solution or customize Adicio's application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers CareerCast.com, a job search portal and JobsRated.com, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors.
For more information, please visit www.adicio.com, or call 760.602.9502 or 800.276.1332.
Colleen Gildea
colleen@interbiznet.com
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