IBN: Defining Excellence in Electronic Recruiting

interbiznet.com

Electronic Recruiting News

Our Rate Card

 

 





Please Click On Our Sponsors


Please Click On Our Sponsors


Recruiting News for the Human Resource Professional


Please Click On Our Sponsors


Please Click On Our Sponsors



Please Click On Our Sponsors


Please Click On Our Sponsors




 

 

 

Click On Our Sponsors



Click On Our Sponsors





 

 

 

 



New
interbiznet
Bookclub

interbiznet
Listings

Find out more
About IBN

Got a news tip?
Tell us at
bugler@
interbiznet.com


Our Rate Card

Articles

Presentations

Trends Reports

Archives


Suggestions?



It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall






OUR HOME

Click On Our Sponsors The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Making Money IV
(January 20, 2003) - 
So, maybe the question isn't strategy at all. In a recent note from staffing.org (the little outfit trying to bring standardized metrics to the industry), we received a lengthy tirade about the fact that strategy is the third part of an organization's approach to accomplishment. First comes "mission," then comes "objectives," and then, and only then, do line supervisors define their strategy for accomplishing the executives' dream.

What a happy, passive role for people, who like semantics. Just wait till the boss tells you what he wants and then figure out how to do it. We tend to terminate that sort of person fairly quickly. 

Sadly, "wait till the boss tells you what he wants" is exactly the reason that we are the Rodney Dangerfields of the organization. The view put forth by staffing.org is that the proper role of HR is to stay removed from corporate direction, to be an execution arm. Imagine trying to pass that sort of nonsense off on the Marketing, Sales, or Production chiefs. Strategic players influence and shape policy and direction. Bureaucrats get outsourced.

For the HCM function to become a non-hygiene component of the organization, it must find a way to contribute to the making of money. As defined in the first half of this series, that means creating revenue, cashflow, margin, investment capital, operating capital, new products, or things that directly lead to their development.

Let's get one thing clear. Reviewing résumés is the exact opposite of recruiting. There is no way that a résumé processing empire, masquerading as a recruiting department, can do anything but reduce costs. If you are not proactively recruiting, the chance of making the overall HR department into a strategic arm of the company is quite small. Since most ATS systems attempt to focus recruiting departments on résumés processing (they look mostly at applicants, after all), we're tempted to say that step one in transforming HR would be to turn off the ATS.

Of course, we're being metaphorical. The reason we have been such diehard fans of the Hire.com offering is that it is a wolf in sheep's clothing. While it will accomplish the regulatory requirements of the hiring management process, the Hire.com suite of tools forces its users to focus on recruiting, which is an intelligence gathering, communications, and sales process, not an administrative process. The Hire.com offering is different because it is focused on results, not administration. While it competes effectively in the ATS marketplace, it is a results turbocharger.

That's where the search for 'making money' really begins in HRwith results that matter. You can imagine the Training Department improving the time to productivity or reducing the corporate learning curve for new production techniques. You can even imagine that they might become the focal point for knowledge management (the idea that company knowledge must be retained even if individuals aren't). Training could easily (and should) be positioned as the company's primary security net. 

We roll our eyes at the prospect of the admin component (timecards, payroll, and bennies) becoming profitable. Where there are "OD" teams, they are best absorbed by training.

That leaves Recruiting-Retention, which can and should be the focal point of HR's initiatives, to make the firm real capital.

 

- John Sumser

"Niche Job Sites are more effective" - Forrester Research study
Tired of getting 'Quantity' when all you really want is Quality?

Use these top Niche Job Sites and get results:

For Special Niche Site Promotions click here


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

Electronic Recruiting News
  


 

     FEATURES:

  • 2003 Human Capital
         Index Subscription

  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • Interbiznet Trends

  • EMAIL NEWSLETTERS:
         - Bugler
           (Sign-up)
           Daily Industry News

         - ERNIE
           (Sign-up)
           ERN in Email





























         RESOURCES:

  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt







         ADVERTISING:

  • Our Rate Card
  • Demographics



         RESOURCES:

  • BlogRoll

         RECENT ARTICLES:

  • Making Money IV
  • Making Money III
  • Making Money II
  • Making Money
  • RelatADship
  • Website Brand Basics
  • Online JobAds
  • WCIYP
  • Blind Spot
  • Brand Cancer
  • Gerontocracy
  • Attrition Bomb
  • Sweatshops and Unions
  • Branding Series
  • Branding VII
  • Branding VI
  • Branding V
  • Branding IV
  • Branding III
  • Understanding Alexa
  • Branding Basics II
  • Branding Basics I
  • Out Sourcing
  • Guess Who's Coming
  • The Gap
  • In The News

  • ARCHIVES

         ERN ARCHIVES

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


     


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.