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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


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Website Brand Basics
(January 13, 2003) - Candidates should be treated like people. Seems simple enough. Surprisingly, the question we get most often is, "How can we do that?"

The first steps are pretty obvious: 

  • acknowledging receipt of an application, 
  • avoiding postings that say little or insult the intelligence, 
  • eliminating out of date postings,
  • monitoring an application against open opportunities, 
  • staying in touch with relevant information, 
  • letting the candidate know when their application is going to be flushed from the system,
  • having a privacy policy,
  • providing material that is interesting to candidates,
  • eliminating unnecessary 'clicks',
  • making sure the website runs quickly,
  • offering suggestions to those who most likely are never going to be working for you,
  • describing the hiring process (how long, what's involved),
  • illuminating the culture with profiles of successful members of the workforce,
  • addressing known PR problems (Here at Enron, we have a renewed emphasis on ethics),
  • having a clear and compelling message,
  • eliminating things that waste a candidate's time,
  • providing ways for candidates to build their networks,
  • and so on.

Getting today's website right can be the beginning of a new era for the recruiting function in your company. 

- John Sumser

"Niche Job Sites are more effective" - Forrester Research study
Tired of getting 'Quantity' when all you really want is Quality?

Use these top Niche Job Sites and get results:

For Special Niche Site Promotions click here

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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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         Materials written
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         © TwoColorHat.
         All Rights Reserved.