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When a job hunter reaches a job ad online, he or she will encounter something like this:

The xxxxxxx Candy Factory, a xxxxx Company, and a leader in the children's confectionery market, is seeking a qualified professional for its manufacturing facility.

This position coordinates and implements assigned projects from initial cost estimating through installation, start-up and debugging; recommends projects to improve plant operations, safety and reduce operating costs; works with AutoCAD, computerized purchasing and budgeting, and all departments in a manufacturing setting. Supervise, as required by project activity, contractors, in-house mechanics, draftspersons, outside vendors/consultants.

A BS in Mechanical/Electrical Engineering, 3-7 years of applicable experience in a manufacturing environment, and computer proficiency a must.

xxxxxxx offers a competitive salary, opportunity for advancement, and a benefits package that includes: medical/dental/vision/hospital life, STD/LTD, 40l(k) plan, bonus, tuition reimbursement, pension plan and more.

Effectiveness is always a question of the right investment at the right point. Understanding how to write the right job ad for a particular job board is the most expensive part of online recruiting.

- John Sumser