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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

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Other terms that come to mind:

• Communivertisement
• Adversation
• PER (Potential Employee Relations)
• CandiMar (Candidate Marketing) 
• Candidata Mining
• PreOrganizational Development
• IPE (Individual Employment Positioning)
• Talent Farming
• PreEmployment Networks
• Convertisement
• Logoships
• Canditraction

As you can see, we're desperately searching for a term other than employment branding. Although a brand is a relationship, most people in the organization do not understand the code. In order to promote effective development of employment branding, the discipline is going to require a new name. We're certainly open to your suggestions for the name.