Effective online recruiting isn't simply joining one of the major employment advertising distribution services. It isn't just opening a website. It isn't only posting jobs to usenet. They can be an effective component of your strategy.

Maximizing the value you receive from those services is another matter. Knowing which service to use (and when) requires continuous testing and adaptation.

A quick note about email....
A friend says "Only put in email that which you wish to be read by the world."

Domain Names

• .firm for businesses, or firms
• .store for businesses offering goods to purchase
• .web for entities emphasizing activities related to the WWW
• .arts for entities emphasizing cultural and entertainment activities
• .rec for entities emphasizing recreation/entertainment activities
• .info for entities providing information services
• .nom for those wishing individual or personal nomenclature

are implemented, there will be a slightly more rigorous process to deal with claims surrounding trademark and intellectual property issues.

The good news....If you were disappointed at not being able to call your domain "Job Smart", you'll have seven new opportunities to grab the name. That's also the bad news.

In a world that has 7 to 10 businesses operating with the same name that you use, there will be lots of opportunities for confusion. Traffic to your site will increasingly depend on the inbound links that you generate. These new domains essentially eliminate the advantage gained by naming and increase the difficulty of merging brand name and domain name.

We've included the full text of the Press Release describing the new domains in our archives. Have a couple of cups of coffee before you read it. It's written in deep Internet gobbledygook.

If you keep your eyes on the press over the next couple of days, the details of this new scheme should be widely reported.

A company called NETNAMES USA - International Domain Name Registry is taking orders for new names that will be processed as soon as the gates open. You can reach them at:

NETNAMES USA - International Domain Name Registry
430 West 14th St., Suite 401
New York, NY 10014
Phone: 212 634-0185
Fax: 212 634-0187

The Tour Is The Start

Today's feature is called "Finding the Perfect Job On the Web". With lots of useful references (including downloadable tools for all platforms), the story is a near perfect introduction to Web Job Hunting. Take a peek.

We think it's interesting for a number of reasons. With the resources available to Web giants like Ziff-Davis and CMP, how long will it be before they recognize the revenue potential of Employment advertising and Recruiting.? Like other organizations with editorial resources, there are any number of logical entrants into the industry who simply haven't moved yet. All it takes to change the marketplace dynamics is a change of focus.

The piece also demonstrates how elegantly an introduction to Web Employment services can be executed. Simple tools, simple instructions.

EERI Awards: Best In Class

Today, we are pleased to announce the "Best in Class" for each of the categories. All of the EERI Award winners demonstrate the future of Electronic Recruiting. The Best in Class winners stand out, in the minds of our judges and juries, as this year's best in the business.

	Category	Winner
Corporations - Service/Mfg	Arthur Andersen
Corporations- Technology	Cisco Systems, Inc. Employment
Educational Institutions	RPI Career Resources
Industry Suppliers	HR Live
International	JobServe
Job Seekers Tools	Job Smart
Master Sites	Monster Board
New Generation Recruiters	Tripod: Work & Money
Pioneer's Award	Riley Guide
Print Publishers	TechCareers (CMP)
Recruiters - Market Niches	MedSearch America
Recruiters - Networks	Net-Temps
Recruiters - Non Technical	Cool Works
Recruiters - Technical	MindSource Opportunities
Resume Databases	SkillSearch Corporation

Newspapers Take Note

According to one source, Employment advertising accounts for $4.8 Billion in newspaper revenues. On one level, Electronic Recruiting can be seen as a direct assault on that revenue stream.

Partnering the Niche

From a recruiter's perspective, this partnership creates a very important employment advertising outlet for the Ad Industry. It's an easy to use tool that reaches advertising professionals where they work.

More significantly, the partnership announces the coming of age of Electronic Recruiting. It is a large feather in the cap of the Monster board team. By partnering with one of the major Ad industry trade journals, they've demonstrated the viability of employment ads as a revenue stream to a much larger audience. As the ad industry begins to understand the revenue potentials of online recruiting, we expect to see an influx of similar partnerships with other professional journals.

1997 Electronic Recruiting Index

• Detailed planning for placing online Employment ads
• A section written for managers of Internet Projects
• Pricing comparisons of 75 key Recruiting sites
• A detailed analysis of the Top 100 websites
• A Directory of over 5800 Online Recruiters
• A solid look at the Recruiting Industry in 1996
• Forecasts and Trends for 1997and beyond
• The Impact of Demographics on Recruiting
• Motivations and Entry costs for the Various Market segments

• In the business and considering a change in strategy,
• Considering entering the business, or
• Trying to stay abreast of the changing landscape

"Recruiter's Resolutions For 2003:

1. Finally, clear the resumes off my desk
2. Take a speed-reading course to get through resumes faster
3. Find three new places to source good people
4. Lower cost-per -hire (make that, determine cost-per-hire...then lower it!)
5. Find a talent Management system to help with all of the above.

We know what you're up against. And we've got the answer.

Hodes iQ, brought to you by Bernard Hodes Group. From adopting our talent management system or enhancing your own system to providing new sourcing strategies on the web, we have proven solutions to make your recruiting enterprise better. Find out how Hodes iQ and Hodes iQPost can help you in the new year and beyond.

Put Hodes iQ to the test.

Call 888.438.9911 or visit http://www.hodesiq.com today.

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