IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card



Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card



Trends Reports



It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors

Making Money VII
(January 27, 2003) - 
Does your company choose its employees or does it wait for the right applicant to just happen along? At the bottom line this is the distinction between an HCM function that contributes to financial growth versus one that is a cost center. The right employees are capable of taking a company beyond any imaginable future. The right recruiting processes solve rework problems in advance (what most training is about) and, instead, create high-performance systems that turbo-charge human effectiveness.

Do you know who your company would hire (by name) to make key replacements in each of the major departments? Do you know the best sources (not job-boards, but companies, schools, associations, and so on) for the best talent in each of the most important hiring areas? Do you cultivate relationships with the best talent that you can find, knowing that you will try to recruit them when it's appropriate? Do you poll hiring managers for their input on this process? Are hiring managers involved in building relationships with potential hires? 

These are the techniques that are part of our view of employment branding.

HCM Departments can make their most important contribution to the health of the company (and add real bottom line dollars) by positioning the recruiting function to achieve this level of performance. It is, as we have said, the opposite of resume screening or applicant tracking. It is a very proactive outreach into the world of labor supplies with the goal of finding contributors in advance of needing them.

The objective of an employment branding program is to identify and communicate with the best possible candidates for employment in your company. While it may be supplemented with job board style advertising, an employment branding campaign is the concerted effort of the entire organization to imagine and develop relationships with the next generation of employee. It is not a program to become the employer of choice. It is a coherent plan to become the object of desire in a tightly focused and productive demographic (or ten).

At the heart of the question, the best way for an HCM department to create real value for the enterprise is by developing and executing a serious employment branding campaign that consistently delivers just the right people at just the right time.

- John Sumser

New interbiznet Briefs

interbiznet is now offering single topic reports for the Industry.

The first offerings are:

   The 21st Century Advertising Agency
   Recruitment Branding Part I
   Recruitment Branding Part II - The Mechanics

Email Colleen Gildea for your copy in PDF Format.

View Table of Contents at http://www.interbiznet.com/briefs/.

Order Today. Only $24.95.

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

Electronic Recruiting News



  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email


  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


  • BlogRoll


  • Trucks Without Drivers
  • Making Money VI
  • Piling On
  • Making Money V
  • Making Money IV
  • Making Money III
  • Making Money II
  • Making Money
  • RelatADship
  • Website Brand Basics
  • Online JobAds
  • Blind Spot
  • Brand Cancer
  • Gerontocracy
  • Attrition Bomb
  • Sweatshops and Unions
  • Branding Series



    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.