
Interrogation
(March 25, 2003) --
To echo an earlier political campaign, "It's a conversation,
stupid." It's a set of interactions with someone you hope to integrate
with your team. It's hope as an institutional process. It's a relationship.
You have to like people,
talking with them and getting to know them, to be a great recruiter. The funny
thing is that's just the opposite of what most Human Capital Management systems
try to accomplish. HCM systems, with their 'fill-in-the-blank mindsets'
subtly train the inexperienced to engage in interrogation. While data collection
isn't the precise opposite of conversation, interrogation might well be.
It's a subtle thing, at
first.
A tremendous source of the
problem is the incredibly high volume of data flowing through the Internet.
Somehow, the age old idea that recruiting is a search for the 'needle in the
haystack' has evolved to become 'build bigger haystacks'. As the already
overworked recruiting team struggles to find the gem in the pile, methods are
increasingly driven by the desire to eliminate. While it's clear that recruiting
that works is based on inclusion, most recruiters have to rely on exclusion as
their primary tool. What should have been conversations become interrogations
simply because the volume is staggering.
In order to solve the
problem, we've made a worse one. The techniques of elimination make bad
conversations.
That's often the way that
early technical solutions operate. The solution of this problem creates a worse
problem. The very use of the tools that we have at our disposal creates an
environment that does not reward conversational recruiting. The problem is the
tools, not the people using them. We have handed out hammers and it's no
surprise that our people treat everything like it was a nail. In Engineering,
this is called "The Law of Unintended Consequences".
Volume is the enemy. The
things that make great recruiting work are intimate and mushy. You can't find
the "juice"
in a mob of a thousand. You find it in an extended conversation. Great
relationships, like many of the most valuable organizational assets, are
cultivated in small settings.
The big temptation is to let
the Internet be a big thing. Mastery of the medium involves getting it to feel
small and comfortable. It's the conversation, not the volume.
- John Sumser © TwoColorHat. All Rights Reserved.