interbiznet: The Recruiting News

The Recruiting News

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card



Trends Reports



It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors

Who Is The Audience?

(March 11, 2003)
Imagine the anxiety levels of some one who is desperate to find work and required to sift through a database of a half million job offerings. The combination of tedious work and the desire to get something done is a standard part of the Job Hunter's Mindset. The Internet amplifies the intensity significantly.

Like cramming for a math final after skipping the class all semester, the active job hunter is faced with a sea of conflicting number one priorities, often without the resources required to effectively fill in all of the blanks. Clarity about the next step, self-confidence (in spite of whatever prompted the need to shift jobs), an orientation of accomplishment and a clear sense of "What Do I Want To Do" are the most basic components of this standard recipe for a nervous breakdown.

That's right, people who are actively looking for work tend to be scattered and faking it. Otherwise, the layers of embedded conflict would eat them alive.

When you write for this audience understand that you are dealing with explosive levels of conflicting value. What feels good is certainty and the ability to relieve the tension.

When job hunters are given the opportunity to examine endless opportunities, what do you think they do? Truth is that after about a dozen thorough readings of job ads, they revert to skimming. The web actively encourages this's a skimming medium. Following a skimming phase, the job hunter reverts to reviewing opportunities briefly and punching a resume button in response. It's extremely Pavlovian.

Under the right circumstances a job hunter can submit around 600 resumes in a 10 hour day of looking for work. Our research indicates that the pace can be sustained, unabated, for about 15 days (or 9,000 resume submittals). That's what they tend to do unless you can reach them early on (by getting the data right) with a compelling story (content) about why they should apply to you.

It's a difficult audience with an extremely high payoff.

The most important thing to remember when crafting advertisements for this group is that they are not "passive". Delivering ads to a "passive" audience requires an entirely different set of tactics.

- John Sumser  

What are you up against?

From managing your applicants inside its talent management system, to powering all sorts of career sites, Hodes iQ will make a huge impact on your work.

To see if Hodes iQ's real recruiting and real answers in real time can help you, try these links: names Hodes iQPost #1

Take a quick view of Hodes iQ

See what we've done for health care clients

Request a demo

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

Electronic Recruiting News



         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email


  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


  • BlogRoll


  • Local Unemployment
  • Funky Monkeys II
  • Funky Monkeys
  • More Privacy
  • Talent Pool Protection
  • e-Recruiting Performance
  • Juice
  • Bugler/Branding
  • Tempest-Teapot
  • Conceptual?
  • User Experience Design
  • Users
  • Systemantics
  • Research Assistance
  • Blue Heron Recruiting
  • Credentialed Recruiters
  • Whose Fault?
  • First Impressions
  • Like Money
  • Markets
  • ERExpo
  • Computing/Recruiting
  • Competition
  • Delightful Recruiting
  • Losing Money
  • Proactive Candidates
  • Branding Series


    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.