
Users
(February 20, 2003) --
We were talking to an old friend who had recently relocated to accompany
his wife to her new assignment. The deal was full of the promises of 'help with
a new assignment'. But, when he went to actually get a job, things fell apart.
He tells really funny
stories about trying to get the attention of people who worked in his wife's new
company and how they explicitly ignored the requests from the old fashioned HR
department. He ended up being directed to apply to a job that had been posted to
prove that there was no one available by an 'enemy' of the guy who posted the
job. Several months into the new arrangement, he's still out of work.
He tells great tales about
relentless phone calling just to get acknowledgement that his resume has been
received. He laughs at the suggestion that another dose of spam from one of the
job boards is going to be of much help. He has done his homework, knows where
the jobs are and is nothing but astonished by the treatment he is receiving.
We wish he were alone.
Sometimes, being in HR feels
awful. Every needy person in the world seems to get your phone number in their
quest for help finding a job. The conventional wisdom has always been to 'harden
your heart' because 'you can't help everyone who needs it'.
In practice, this means that
HR departments are allowed (and expected) to be rude.
That is the only possible
explanation for the sorry state of affairs surrounding corporate employment
sites and their functionality.
According to our research of
the Fortune 1000 (complete in February, 2003)
- Less than 1% of all
corporate employment sites offer a privacy policy
- Less than 25% of all
corporate employment sites acknowledge the receipt of an application
- No observable corporate
employment sites offer status information for an application
- No observable corporate
employment sites offer information about the ultimate destruction of
personal info provided by applicants.
- Four out of five
corporate employment sites require that the same information be entered
again for different positions (the problem is far more severe when looking
across divisions of the same company)
That's just the surface.
An astonishing number of
corporate sites claim, in the management literature, that "People are our
most important asset." A few clicks away, they present employment pages
that are a rude assault to the intelligence of the candidates who use
them.
The employment component of
a website is an extraordinarily valuable opportunity to influence the first
impressions of people who know little about a particular company.
We suggest asking the CEO to
go and apply for a job on your company's website. See if he likes having his
time wasted and his efforts go unacknowledged. We know that our friend finds it
rude.
While the posture of the HR
department might have been excusable 10 years ago, technology and related
disciplines now make it possible to have a process that builds relationships
through good manners rather than destroying them.
- John Sumser
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