It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

You can easily imagine that boilerplate industry analysis is not our style. That function, the top level view for investors only, is being performed somewhat adequately by Baird these days. We (you guessed it) often find the big company view of the marketplace to be a little (giggle) rigid and a little late.

If you do online recruiting, you're going to need a Job Advertising Distribution partner. We're calling them JADs. Like early stage advertising companies, they all have a good deal of growing to do. Some companies easily place themselves in the class. Others are surprised to discover that their basic business arena has gotten so crowded.

Today, there are 24 companies competing for your attention in this area (they ship job advertisements to various sites around the web).

In the group of 24, there are small independent companies, large established players, technical infrastructure firms, offshoots of big agencies and a couple of oddballs. As a group, they'll do about $120M in sales this year and are growing the category rapidly.

We look deeply at their alliances, management, staffing, destinations and marketing while providing a framework for understanding how they will help you as they grow. A detailed database (particularly useful for job board owners who are trying to build alliances in the area, investors looking for a depth analysis and customers who are comparison shopping) shows key contacts, destinations, alliances, marketing data and our critiques. The database is intended to provide enough information so that the reader can draw his or her own conclusions!

We think it's a astonishing tool for predicting winners, losers and good partners for the future. While we can't certify the long term viability of one player over another, we have provided detailed metrics that we believe show indications of who will and won't survive. The JADS are, without a doubt, the next wave of important partner in long term recruiting campaigns. The choice of which vendor to use is easiliy as importat as which applicant tracking system or which enterprise softeare provider. Over the next several years, these comapnies will become the tactics manufacturers for the industry.

The report is substantial and available now. Order yours today.

- John Sumser © TwoColorHat. All Rights Reserved.

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