It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

It's Pandora's Box. Most of the readers of this newsletter hold substantial quantities of personal information in their databases. Whether or not you use Alexa, this lawsuit is interesting because the personal information police are beginning to have legal teeth. (In Europe, resume databases are much harder to manage. By law, the candidate continues to own the data even when it is in your hands.)

We, by the way, don't believe for a second that you should cease using Alexa. Loaded as a part of your browser, the tools gives contact information, related links, traffic rankings, reviews and other useful competitive intelligence. We generally suggest that any recruiter, marketer or executive who uses the web should have Alexa installed and operating.

Without a doubt, Alexa is a singularly powerful tool for competitive intelligence. By agreeing to let Alexa monitor your surfing habits, a small price currently, you enable yourself to get a much better grasp of the market.

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