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John Sumser
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- Read Today's Bugler.
- Download: Integrated Employment Branding Presentation
- Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage the Value of Marketing
The Point
(May 14, 2001) Every Recruiting interaction should share one goal: To make the candidates you want want you.
- Everyone who reads a job ad from the company should want to work there enough to submit a resume.
- Every Job Ad should be written to accomplish this employment marketing and branding objective.
- Everyone who is interviewed for a job should leave wanting it.
- Everyone who hears about the company from an employee, customer or vendor should want to work there.
- Every ex employee should hope for the chance to work for the company again.
- Every ex employee should be a walking advertisement for employment at the company.
- Competitors employees should want to work for the company.
- Children in the surrounding communities should want to have careers with the company.
- Every customer interaction should involve leaving the customer wishing for an opportunity to work for the company.
- Recruiting is fundamentally a marketing task.
- The best Recruiting starts with the workforce.
- Marketing should approve Job Ads.
-
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Index (ERI)
- 2002 ERI
- 2001 ERI
- 2000 ERI
- 1999 ERI
- 1997 ERI
- 1996 ERI
- Report Pricing
Branding Presentation
- Recruiting Then/Now
Public Companies
in Electronic Recruiting
All Rights Reserved.
Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.