Redefining Retirement
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New Special Editions: Talent
Management Special Edition (PDF)
Demographic
Surprises Report (PDF), Trends In The
Changing Workplace (PDF)
Boomers and Retirement
In the throes of the moment
I'd like to redefine "senior moments" as "Boomer moments" and in the process expand the definition somewhat. Senior moments, as most of us know, are those often-humorous memory quirks that senior citizens display on occasion. I experience my share of those moments, but I have yet to consider myself a senior;
I wear the Boomer badge proudly, thus my desire to address those moments as Boomer moments. In addition, I feel the need to expand those moments to include the ah-hah episodes that confirm we're not 20 anymore, or 30, or even 40 for that matter. (Seacoast
Online) MORE THAN FIFTEEN; LESS THAN ONE HUNDRED
Remember John Meriwether? He was the legendary trader who left Salomon Brothers to open Long Term Capital Management, an equally legendary hedge fund, and in the process simply moved from one scandal – at Salomon it was the purchase of US Treasury bonds to another. This man exuded so much confidence at one
point he even suggested that his activities make the markets more efficient. Fast forward to John Mack. The chairman and chief executive of Morgan Stanley and former chairman of Pequot Capital Management, the hedge fund with $7 billion in assets under management is described in more than one circle as a
stand-up guy. (FreemarketNews)
Number Of Veterinarians Continues To Decline
There is a common misconception about the role that veterinarians play in society. They are not only instrumental in healing sick animals but also provide a necessary barrier to the transfer of disease from animals to humans. They are an integral and indispensable component of the nation's public health
system because they prevent and control infectious diseases, ensuring the safety and security of the nation's food supply. Veterinarians are responsible for the early detection and response to unusual diseases such as SARS, West Nile Virus and monkeypox. Essentially, veterinarians make sure what we eat
doesn't kill us. (CollegiateTimes)
Boomer Generation to Redefine Retirement
The New Retirement Survey by Merrill Lynch gives us all an insightful look at what we can expect from the boomer generation during their retirement years. Surprisingly, the generation that has been widely known for their self-centered ways responded that they plan to focus their time and efforts during
retirement towards others and causes that they are passionate about. (MakeNews)
Redefine Retirement: An Introduction
You start your day enjoying the beautiful view with a cup of coffee.
Then it's a swim in the pool and relaxing massage.
You prepare for a family dinner party.
And you could never imagine living anywhere else.
Welcome to Newcastle Place.
Priscillia Wallace ( CEO Boomertising) : " Boomers can be engaged without excluding other consumer groups "
Could you please introduce the company?
Boomertising® is a unique consortium of research, marketing and advertising pros who know just how to sell to Boomers, because we are Boomers, and our success has been made by convincing our peers to spend their unparalleled wealth on our clients' products and services. We specialize in generating incremental
profits for our clients by targeting the Baby Boomer market in ways no other firm can do. We're known for developing successful new products, building global brands and creating award-winning advertising. Our proprietary Boomer Research Model and our unique Boomer-to-Boomer creative marketing approach provide
our clients with the data, insights and services necessary to profit from the $2.5 trillion Baby Boomer market. (MatureMarket)
Happy Birthday, Boomers
Baby-boomers, turning 60 at the rate of 8,000 a day, will redefine retirement.
By Magali Rheault
May 31, 2006
RETIREMENT PLANNING
"Happy Birthday, Boomers" is from the all-new edition of Kiplinger's Retirement Planning. For more sound planning strategies and carefully researched investment advice, order your copy today.
In his 2006 State of the Union address, President Bush told his audience: "This year, the first of about 78 million baby-boomers turn 60, including two of my dad's favorite people -- me and President Clinton." Along with the current and former commanders in chief, three million Americans will celebrate the
big six-oh this year and start planning the next chapter of their lives. And what a story it has been so far. The leading edge of the boomer generation -- those born in 1946 -- were 18 when the Beatles made their U.S. debut on the Ed Sullivan Show and 23 when Neil Armstrong set foot on the moon. In 1974, they
watched Nixon's televised resignation speech, and they witnessed the historic fall of the Berlin Wall 15 years later. (Kiplinger.)
Low paid, altruistic jobs on the rise for high-flying boomers
Close to 70% of baby boomers plan to work during their retirement. But why and what are their ambitions ? If lay-offs are a major reason for launching into a new career, many choose to leave highly paid jobs for more altruistic activities. Teaching, working for non-profit organisations, are especially popular
among baby boomers. The trade-off is simple, boomers get lower pay and less financial security. But at last they may turn their passions into their job and contribute to improving society. (Seniorscopie)
New National Poll Shows Boomers Have Ambitious Expectations For Active Retirement Lifestyle
It has been almost 40 years since The Beatles first mused about the golden years in their song "When I'm 64". Today, that reality is much closer at hand for baby boomers, who begin turning 59 this year. According to a new national poll released today by Investors Group, baby boomers are set to redefine
retirement with far more active and ambitious plans for their golden years than current retirees."As we have seen throughout their history, baby boomers are redefining each phase of life they reach," says Debbie Ammeter, Vice President of Advanced Financial Planning for Investors Group. "They are set to
redefine retirement just like they redefined their teenage years with hula hoops and rock and roll." (Canadian Democratic Movement)
Deep Release:
Baby Boomers and Aging Midlifers Redefine Retirement
As they have dictated changes in
perceptions and understandings for many decades, Baby Boomers continue
rewriting the book on retirement and work. JWT Mature Market Group (MMG), in
partnership with ThirdAge Inc. recently conducted an online survey of 1,680
adults 40+ years of age who currently work full- or part-time for pay.
"We based this study about workforce and retirement on the results
reported in the MMG authored white paper issued earlier this year, titled
Tapping the Mature Workforce II: Working to Live/Living to Work," stated
Sharon Whiteley, President/CEO, ThirdAge Inc.
Not surprisingly, the results of the new survey concurred with the
findings reported in the MMG white paper. "Our original research in 2002
showed that the aging workforce would not be retiring en masse, as predicted,
creating a catastrophic labor shortage," added Lori Bitter, Partner, JWT
Mature Market Group. "Rather, the mature workforce will transform the
workplace for generations to come."
Working: The New Retirement
Based on responses, the definition of fully retired has evolved to mean
working in some capacity. Of the 42% who said they plan to fully retire, 70%
planned to work full-time or part-time. The overwhelming reason to work was
not based on need to pay bills, but rather for personal fulfillment. The top
reasons stated for working were to stay mentally active, be productive or
useful, stay physically active, be around people and keep learning new things.
Some differences were noticeable by age and income, with single women and
low-income groups choosing to work to pay for living expenses and health
insurance/benefits.
Those retirees choosing to continue to work tended to find their
contributions valued by their companies and their work proved meaningful for
their fulfillment. Fifty-eight percent of older workers, 65+, say their
contributions are valued by their employers.
When asked about their job situation, 44% of respondents said their job
was personally rewarding, 30% said their job paid the bills, and 26% said they
have had their job for a long period of time and it's what they do.
The job situation selections correlated to income and age with higher
income earners more likely saying it is personally rewarding. Lower income
earners were more likely to say it pays the bills. And 63% of those 65+ find
their job personally rewarding versus only 35% of 40-54 year olds.
Caregiving versus Breadwinning
Respondents also state that employers are more supportive of women taking
time off for personal situations such as caregiving, reinforcing the
stereotype. Men, particularly married men, are less comfortable than women in
taking time off for personal situations.
Married women feel they get the most flexibility. Married men the least
from an employer or supervisor, playing into the "breadwinner" stereotype.
Married men are more likely to report that they lost their job or had to find
another job as a result of this personal situation.
What it all means?
Most 40+ still plan to work in some capacity after retirement. This is
especially true for skilled workers with higher education. Older workers are
more likely to be self-employed. They continue to work for personal
fulfillment with age and gender stereotypes applying even later in life.
ThirdAge Inc. is a leading online media, research and marketing company
serving today's dynamic population of leading edge Baby Boomers and over 40
set as well as the marketers who want to build a relationship with them.
JWT Mature Market Group, is the premier integrated marketing firm
specializing in reaching consumers ages 45+. Providing results-driven
strategy and execution, MMG excels at helping clients build profitable and
lasting relationships with mature consumers, the fastest growing and most
financially powerful segment in the country.
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