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Electronic
Recruiting
News

John Sumser presents the interbiznet Bugler

interbiznet presents The Bugler

June 21, 2006
 
Associations.6
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New Special Editions:   Talent Management Special Edition (PDF)
Demographic Surprises Report (PDF),  Trends In The Changing Workplace
(PDF)
BabyBoomers Special Edition  (PDF)

Reveille and Hyperbole:
Lucas Group, an executive search firm, adds legal search services to its Denver office.  "We are excited about the opportunity to expand our legal search team to Denver," said Art Lucas, president and CEO of Lucas Group. "Over the past few years, we have expanded our legal recruiting services throughout the nation and internationally in Germany. Denver offers a fantastic market, with numerous firms and companies seeking a human capital legal placement partner."

The Employment Guide announced its expansion into Columbia, South Carolina. The move into this market is in response to low unemployment rates and the challenges this poses for employers in attracting qualified candidates. The first edition will hit the streets on Monday, June 19, 2006.

Adecco Engineering & Technical, a division of Adecco SA (ADO) announced that the management and servicing processes used by the company to recruit, interview, select and place contract and full time employees are registered to the ISO 9001:2000 standard for quality.

MapInfo Corporation (MAPS), the leading global provider of location intelligence solutions, today announces the launch of Workplace DESTINATIONS, the first dataset to identify and categorize areas in the UK according to workplace population.

AOL has begun publicly testing AIM Pro Professional Edition (PE), a version of its AIM instant messaging service for workplace users,it announced Wednesday. AIM Pro PE, designed for individual professionals, departments and small and medium-sized businesses, is expected to launch in final form late in this year's third quarter. Developed in conjunction with WebEx Communications, AIM Pro PEcan be downloaded and tested for free. However, it will carry a subscription fee after the beta period ends.


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Deck Chairs:
KAG Ventures today announced its managing director, Eric Douglas Keene, has joined the advisory board of SearchPath International, a talent acquisition professional services firm....

You Should Know:
Web 2.0:
10 Reasons Why Apple Can Kick Start Web 2.0
The problem with all these sites is that to use any of them, you need to log in and create a unique profile. As you navigate the various social networks, discussion forms, and sharing systems, it becomes frustrating that you can't take your reputation from one place to another, that you can't update all those profiles centrally, and that you can't really prove you are SuperDan2006xyz across the various Internet properties, nor can you take much of what you create to use offline. Boo. Apple, like no other company on Earth, has a solution to those problems because of their unique positioning in a number of areas. Here's part one of why. (O'Grady's)

Tips For Dealing With Stranger Danger 2.0
When I was a kid cautionary tales usually involved crossing the street, stranger danger, and scissors. Modern parents are adding anecdotes about MySpace and other social networking sites where strangers transform from shadowy abstract figures in far away communities to hoards of perverts lurking about your living room. The National Crime Prevention Center (NCPC) uses the recent exodus of a teenage MySpace member to the West Bank, where she had planned to rendezvous with a man she'd met on the site, as a talking point to underscore the importance of parental oversight the Web 2.0 era.  (WebProNews)

Analysis: Web 2.0 to the Enterprise: Group Hug!
If senior management and employees alike could get over their mutual trust issues, social software could take off in the enterprise.
If senior management and employees alike could get over their mutual trust issues, Web 2.0 applications -- more specifically, social software -- could take off in the enterprise. Wikis and blogs have hopped over the consumer market fence into the enterprise backyard. Now social software, which enables employees to create an internal, digital corporate dialogue and workspace, has a promising future, according to a report by the Burton Group. The question is: Can employers trust workers not to spend too much time surfing, tagging and chatting? And can employees trust each other and senior management enough to publicly share ideas from water-cooler chats and closed-door brainstorming sessions? (Intelligent Enterprise)

Web 2.0, AJAX Bring New Era of Threats
Malware attacks created using emerging Web development tools such as AJAX are expected to begin showing up more frequently, as writers of malicious code match the skills of their legitimate counterparts. With the arrival of the Yamanner virus targeting Yahoo Messenger on June 13, industry analysts and security software vendors say the era of what might loosely be called Web 2.0 threats has arrived.  AJAX (Asynchronous JavaScript and XML), a technique that combines elements of the JavaScript and XML programming languages to allow Web site developers to speed the interactivity of their sites, can just as easily be used to help amplify attacks, experts agree.  The Yamanner worm uses AJAX to amplify and cloak delivery of its payload as it attempts to exploit a vulnerability in Yahoo Messenger's JavaScript code. The JavaScript issue is a common cross-site scripting vulnerability, but the use of the Web 2.0 technology by Yahoo allows the worm to spread without user intervention, as AJAX is used to steal IM contact information and forward the threat to other accounts. (ITObserver)

Jason Fried of 37Signals on Web 2.0
Yesterday I had a refreshingly interesting conversation with Jason Fried of 37Signals. Jason, not that you need this explanation, has reluctantly become a poster boy for Web 2.0. Jason has transformed his company from a consulting firm to a production factory (they make simple web apps people find useful - over 500,000 people in fact). Taking a company that started out doing consulting and shifting it into a company that sells products is no small task, but one Fried and the 37 Signals crew has executed beautifully. Instead of regurgitating the contents of the call I'll give you a few high points and bait you to come back tomorrow and Monday for the question and answer session. I think I might call is Jason Dowdell vs Jason Fried or Jason v Jason or right coast vs lake coast... well, I'll figure out the title if you promise to read the post, it's a deal then. (Marketing Shift)

Netscape Embraces Web 2.0 for New Site
Netscape users have until the end of the month to get used to the look and feel of the version that's now in beta testing. Netscape has chosen July 1st to end the beta phase and launch the new site, which takes cues from Digg.com, del.icio.us, and social-networking services. Netscape, owned by AOL, has been in need of a makeover for some time. Though Netscape spokesman Andrew Weinstein says Netscape has 11.4 million users, it still trails in the browser and portal market behind Microsoft, Mozilla, Yahoo!, and Google. The new site is the brainchild of Jason Calacanis, founder of the company formerly known as Weblogs, which Netscape purchased last fall. (PCMag)

Web 2.0 Journal: Cingular Offers Microsoft Direct Push Technology
Companies Introduce Easy-To-Deploy, Enterprise-Class Push e-mail Experience
Cingular Wireless will offer its business customers access to corporate e-mail via Direct Push Technology, a feature of Microsoft Windows Mobile 5.0 with the Messaging and Security Feature Pack (MSFP) upgrade, beginning on June 19, 2006. The solution initially will be available on two of the hottest wireless devices in the market today: the Cingular 8100 series Pocket PC and Cingular 2125 Smartphone. Direct Push Technology delivers an enhanced mobile experience to organizations that use Microsoft Exchange Server 2003 by pushing updates to e-mail, calendar items, contacts and tasks as they arrive directly from the Exchange Server to the devices. MSFP additionally enhances these Windows Mobile-powered Cingular Wireless devices by delivering improved device management and added security features for IT administrators, like over-the-air device password policy enforcement and remote wipe of the device in case of loss or theft. Corporate customers will be able to access e-mail and other Microsoft Office Outlook®-related functions via new solution-specific rate plans. These rate plans will identify Direct Push Technology customers and qualify them for specialized customer service and technical support, a key part of the Cingular Wireless e-mail offering. (OpenSource.sys.com)

Web 2.0 Has Corporate America Spinning
The collective actions, contacts, and talent of people using services such as MySpace, eBay, and Skype essentially improve those services constantly. "We're shifting from a presentation medium to a programming platform," says Don Tapscott, CEO of New Paradigm. "Every time we go on these sites, we're programming the Web  But behind the peculiarities, Web 2.0 portends a real sea change on the Internet. If there's one thing they have in common, it's what they're not. Web 2.0 sites are not online places to visit so much as services to get something done -- usually with other people. From Yahoo's photo-sharing site Flickr and the group-edited online reference source Wikipedia to the teen hangout MySpace , and even search giant Google , they all virtually demand active participation and social interaction. If these Web 2.0 folks weren't so geeky, they might call it the Live Web. (Business Week Online)

Web 2.0 and customer relationships
Web 2.0 isn't all about rounded corners and social software – there are real benefits to leveraging the Web 2.0 philosophy and technologies in business, but the key is selecting the right entry points to start conversations with your customers, and then to grow from there, using the community you've developed as your sounding board.
There are many ways to look at Web 2.0, and it strikes me that within the UK business sector there is either a reticence to get started, or people simply don't know how and where to start. It seems that for the most part, the business community is dismissive of the change that is happening on the web as we speak, why I don't really know. When you dissect the promise that Web 2.0 holds, it really becomes about interactions – where people are interacting with each other not a machine – and therefore conversations. About what doesn't really matter, the point is that we're moving away from the static top-down web sites of old to more dynamic web applications with encourage user participation of any sort.Dion Hinchcliffe has written a great piece, which talks about the techniques enterprises can use to reinvent their customer relationships. (E-consultancy)

US:
FTC Goes After Work At Home Scams
Bill Gephardt has been telling us for years about work-at-home scams and now the government is taking action against some of these companies. You've probably seen the spam e-mail or classified ads that promise big bucks to stuff envelopes for a living. The FTC just busted two companies for misleading potential "stuffers" about the money they would earn. One of the companies in trouble is Sun Ray Trading. A viewer named Kathy Cummings was taken by Sun Ray.  (KUTV)

In Focus: D.C. Conference Suggests Government Is Ready for Web 2.0
Do blogs, wikis, and RSS feeds have a chance in the government bureaucracy?
Is Web 2.0 in government an oxymoron? It would seem that Uncle Sam in particular could easily fall out of step with a "new" Web of blogs, wikis, podcasts and RSS. Yet last week's "Gilbane Conference on Content Technologies in Government" in Washington, DC, suggests that federal Web managers are indeed exploring Web 2.0 technologies. Blogging is controversial across private industry, and the federal experience has been slim. Nonetheless, the conference revealed that some niche blogs in government agencies are beginning to find their voice. Still, skepticism among federal employees abounds. "Blogs are just for personal opinions," argued an attendee of one of 20 sessions at the conference. Presenter Michael Edson, who leads a successful team of bloggers at the Smithsonian Museum of American Art, begged to differ. Citizens want to understand better how government institutions work, Edson argued, and blogging can be an important way of connecting with them. (Intelligent Enterprise)


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Deep Release:
An alternative to the traditional press release:
Cymfony Launches "Influence 2.0" eBook to Define Today's Complex Media Landscape
eBook Outlining the Rising Influence of Social Media to Reside on "Influence 2.0 Wiki;" Industry Encouraged to Edit & Enhance Content

News Facts

  • Cymfony, a market influence analytics company, has launched the "Influence 2.0" eBook.
    • The draft of Chapter 1, "The Dawn of the Age of Influence 2.0," is available for download on the Cymfony web site. Additional chapters will be available for download as they are rolled out.
  • The eBook is posted on a wiki at http://influence2.editme.com for public editing, and is meant to be a starting point for ongoing industry discussion on:
    • the implications of Web 2.0 for business professionals in market-facing functions;
    • how traditional and social media worlds are evolving and converging; and,
    • the rising influence of social media and how it can change and amplify messages delivered via traditional media.
  • Cymfony's blog, "Marketing Insight," has been renamed "Influence 2.0."

What is Influence 2.0?

  • Influence 1.0 was the old mass media world in which people received the information that was fed to them. Corporate marketers relied on traditional media outlets (TV & radio networks, newspapers, etc.), which dominated consumers' information/entertainment sources.
    • As people embraced the Internet, they learned they didn't have to wait for content - they could find whatever they wanted whenever they wanted it.
    • At the same time, people began to create their own content via personal Web pages, discussion boards, blogs, photos, and increasingly in podcasts and video.
    • As consumers became more adept at expressing themselves via the Web, the Web itself evolved to become an even more open, flexible, and interconnected platform - Web 2.0.
      • The term "Web 2.0" was coined in 2004 by Tim O'Reilly and John Batelle.
  • The increased participation empowered by Web 2.0 technologies allowed consumers to turn every news item or announcement into what Wikipedia refers to as "market conversations."
  • "Influence 2.0" identifies a shift in influence - the intersection of social and mainstream media - where consumers have increased control of content, breaking current models and forcing marketers to listen and respond to vast consumer audiences, not just talk to a limited set of mainstream media influencers.
  • The implications of this for Marketers, PR professionals, and other customer-facing functions are beginning to be felt in the waning effectiveness of decades-old practices. To respond successfully, companies must embrace the principles of Influence 2.0, not just adopt each individual new technology on an ad hoc basis.

Related Links

Please use this link to access the Influence 2.0 Wiki

Download Chapter 1 of the Influence 2.0 eBook - "The Dawn of the Age of Influence 2.0"

Please use this link to access a Technorati chart tracking the growth of the Blogosphere, March 2003 – April 2006

Please use this link to access a purpose-built del.icio.us page, for more information

RSS feed to purpose-built del.icio.us site updated with on-going coverage, industry news & reaction

RSS feed to Influence 2.0 blog

Digg this

Quotes, attributable to Jim Nail, chief strategy & marketing officer at Cymfony (click here for Jim Nail's LinkedIn profile)

  • "People's embrace of social media is creating a dramatic shift in the fundamental relationship among companies, media outlets, and their audiences. In the past, marketing and public relations professionals have reacted to each individual, new technology like digital video recorders, blogs, consumer-created ads, etc. I hope Influence 2.0 gives them a more holistic framework to adapt their strategy from mass marketing to market conversation."
  • "We are excited to kick off the discussion in defining and examining 'Influence 2.0,' but this change is far too big for one person or one company to own. That's why we built the Influence 2.0 wiki: to harness the collective intelligence of the industry to further the understanding of how traditional and social media worlds are evolving and converging."

Quote, attributable to Andrew Bernstein, chief executive officer at Cymfony

  • "The Influence 2.0 eBook puts forward Cymfony's long-held vision that the traditional and social media worlds are converging. We hope that other thought leaders will join us on the corresponding wiki and share their knowledge in order to promote and share best strategies and practices in this rapidly growing space. As the industry's level of knowledge rises and more people contribute their experiences, we know that additional breakthroughs and innovations will come."

Please contact Brian Gendron to arrange an interview and/or for additional quotes.

About Cymfony

Cymfony, a market influence analytics company, scans and interprets the millions of voices at the intersection of social and mainstream media. Its award winning platform, Orchestra, integrates innovative technology with expert analysis to uncover new business opportunities and identify threats to corporate reputation-at the speed of the market.

Cymfony pioneered the innovative technology to extract meaning from high volumes and diverse sources of text. U.S. Intelligence Agencies have been relying on our technology for more than 8 years. Cymfony is an innovator in the integration of social and traditional media, offering access to the greatest breadth of content sources and analytical expertise.

Contact Cymfony at 617-673-6000 (x2) or visit the web at www.cymfony.com and Cymfony's Influence 2.0 blog at http://www.influence2.com.

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