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Bobos
in Paradise (The New Upper Class and How They Got There) by David Brooks is
an entertaining look into the social trends that shaped the emergence of this
seemingly improbable group. In the prior generation, the establishment was the
establishment and the anti-establishment was the anti-establishment. A unique
combination of social movements, SAT tests, shifting tastes and success of
counter-culture fads have elevated a hybrid lifestyle to the positions once
owned exclusively by Ivy-league grandchildren whose names ended in III or IV. In the larger view, the impact of SAT testing
(which was developed by Harvard to make Harvard more accessible) has been the
emergence of a broad meritocracy in our culture. In a very real way, this new
culture (which the so-called "Great" generation of derides as 'soft')
is a broad social experiment that has marvelous results. In a meritocracy (as
opposed to the older class system), entrance into and departure from the top of
the heap is a function of accomplishment, experience, credentials and other
relatively measurable attributes. The conversion of credentials into wealth, a
distant possibility 50 years ago, is the mainstream of our slightly less class
oriented universe. They have trouble submitting to any formal set
of commandments because they value autonomy too much. But, they burst with
spiritual aspirations and long for transcendence. They don't want to forsake
pleasures that seem harmless just because some religious authority says so,
but they do want to bring out the spiritual implications of everyday life. The book is funny and informative. We found some
old stereotypes lying on the floor when we were done. New questions emerged.
Does an upper class grown through accomplishment feel less obligation to the
larger society? If these are the new rich, are older notions of career in a
major jumble? Does standard thinking about so called "careers" take
account of the fact that aspiration and ambition are oriented towards becoming a
Bobo? Is this a one generation change or a permanent difference? Is there an
irreconcilable gap between the Bobos and the Red parts of the Bush-Gore election
map? and so on. Much of what we have accomplished so far in the
Human Capital Industry involves the automation and subtle repositioning of old
ways of doing things. It's primitive, in part, because the new realities of
economic motivation that drive our workers to 'want more' are not clearly
embedded in the solutions we offer. The next phases of development in the
industry will be all about the incorporation of contemporary values regarding
career, job, family life and the other trappings of a viable economic existence. Bobos
in Paradise will make you laugh and think: Whatever other purposes conferences serve - and
they do build solidarity among people who think about the same things, they do
offer organizations a forum in which they can flatter their donors, they do
give disheveled intellectuals an opportunity to go to places like Orlando
Florida - the main purpose of a conference is to serve as a sort of status
stock exchange. From the amounts of attention and sycophancy a conference goer
attracts, she can judge where her stock price stands in relation to the rest
of the market. With a brilliant presentation and some acute hobnobbing, she
can send her valuation skyrocketing, thus laying the groundwork for future job
offers and other opportunities. Get a copy of Bobos
in Paradise and put it on your night stand. The 'comic sociology' will give
you an opportunity to broaden your thinking about the problems we're all trying
to solve.
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