Take a look at Interim. With 1,000 offices, grown quickly, you'd imagine that they have an integration problem of significant magnitude. It doesn't show in the website. Rather, their site seamlessly juggles requirements and turf between offices through a smooth functioning search interface. When we compare it to other more established players, Interim appears to be a company that knows where it is going.

The lesson? The net can really generate positive impressions of your company for investors, clients and candidates. After our tour through Interim's site, we developed a great respect for their ability to manage their company.

The danger? Given the sort of standard set by companies like Interim, it's easy to come up short. When you invest in a net presence, make sure that you understand the image you want to portray.

Job Info Prototype

We got to thinking about the question again after seeing The Information Professional's Career Page. The page is a part of BRINT (a Business Researcher's Interests). It seems to comprehensively cover the issues and aspects of an information professional's career including employment links. We think it's a prototype for functional specialty recruiting efforts.

Symptoms of Internet Fever

We had backups or it would have been much worse.

We were going to call this note "Stomach Bigger Than Eyes". It takes moments of complete focused panic to remind us that no one really knows where this Internet thing is going. We've moved into a phase where some content on the net is just plain unavaiable to most people who use it.

Java enabled sites tend to crash our systems, so we generally steer clear of them. The research staff often turn off the graphics on their browsers so they can get work done. While we were walking around grumbling about the disk crash, a researcher was overheard cursing "I waited 5 minutes for this?".

The "Duh" factor is huge. A long time player sent a note that said, essentially, "I've got this great idea...why not advertise jobs on the net...hey, that would be really cool..Uh huh uh huh." In a fit of politeness, we pointed out the Electronic Recruiting News and 1st Steps in the Hunt.

We've been reviewing a huge pile of sites and have to walk away from it all from time to time. It's just primitive ill-formed, boring and self-centered crap for the most part. If we get one more phone call from a genius who has breathlessly re-intuited the obvious, we're liable to go postal.

But, that's how this thing works. In this experimental environment, reinventing the wheel, calling it fire and then throwing a rush dinner party to show off your cooking is just part of how we all learn about the potential and future of this thing. It's messy, confusing, primitive, uncertain and delightfully human.

Like sailors off to explore uncharted seas, we're on our way. Look with suspicion on anyone who tells you with certainty that they know where the ship is going. The net is a huge ocean of potential and we're each small specks in it.

Getting lost is part of the game. Assuming that you know everything is a symptom of Internet Fever.

Immigration Law

As a client development service, they offer a monthly email newsletter on the subject. The newsletter archives are a very useful place to begin your education. They also offer the full text of critical documents in this evolving legal arena.

Packed with value, the Siskind, Susser, Haas & Chang website deserves a prominent position in your bookmark file.

Building Traffic

• The Hot Seat which simulates tough interviews and teaches you how to "Keep your cool".

• Thanksgiving careers, which we sort of guessed would contain "jobs for turkeys". On fact, along with pointers to other holiday related jobs, this Gem includes a free game of Spin The Turkey (downloadable shareware for Mac or IBM. It also showcases valuable holiday tips for travel, dealing with family, suggestions for smalltalk, menu suggestions and recipes, andpointers to holiday Jell-o recipes.

• Surprisingly, Kaplan features even more downloadable games in their "cellar". Who'd have ever guessed that job hunting could be so much fun?

Kaplan is building a distribution channel. By offering an audience repeatable value, they lock down "mindshare". From distribution, it's a short hop to adding additional features and functionality.

Recruiters' Internet
Survival Guide

See a detailed index of our past issues

Week Ending November 24, 1996 Job Info Prototype Internet Fever Immigration Law Building Traffic Kaplan Career Center	Week Ending November 17, 1996 New Hodes Study Kelly's Super Site Chivas About Work Student Center
Week Ending November 10, 1996 IBM Eudora Bad Design Great Design Revolution StrategosNet	Week Ending November 3, 1996 Doing The Resume Sift Follow The Money Corporate Recruiting Managing Links 1997 ERI
Week Ending October 27, 1996 Non-Industry Recruiters Stalker's Page Career Descriptions HR: The Next Level Corporate Recruiters	Week Ending October 20, 1996 Internet Alternatives Watching The Newspapers 809 Phone Scam Resume Databases USJob.netWork
Week Ending October 13, 1996 Snorkeling The Web Email Etiquette Job Listings As Infotainment Niche-Ing With Nation Job	Week Ending October 6, 1996 Kevin Johansen Interview Community and Recruiting Starting A Web Business Web As Recruiting Tool Recruiters as Leaders The Future
Week Ending September 29 1996 Resources for Researchers Netshare Design: Doomed to Tombstones? Job Bank USA Regionalizing Austin Knight	2 Weeks Ending September 22 1996 Including: Job Lynx Career City Launches Better Not To Bother Scratch The Niche Role Of Marketing Salary Surveys
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