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- Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage the Value of Marketing
"Niche-ing" With NationJob Network(October 11, 1996): While we've been busy preaching about the values of working discrete niches, NationJob Network has been working the kinks out of the technique. The small mid-west job listing firm has gone to some lengths to make well organized subsets of their jobs database available to job hunters by discipline.
We've included a detailed listing of all of their "subsites" in our archives. Impressively, NationJob Network goes to some lengths to promote each subsite individually. While their basic strategy appears to be to increase the likelihood that they will get "hits" from search engines like Alta-Vista, this approach is a solid first step towards niche-alliances.
Job Listings Are Infotainment
(October 9, 1996): It seems like most of the players in the Electronic Recruiting Industry start with a simple assumption. People look at job listings to find jobs. It makes sense and is deceptively wrong.
Of course, some people read job listings to find out about work opportunities. There are many other motives that drive people to scan and filter job advertising. The most obvious and oft-cited is "competitive intelligence". Job advertising is routinely scanned for insight into a competitor's plans or insight about an industry as a whole.
We think the most interesting subset of job advertising readership is the "passive" job seeker. Obviously, this currently employed group is the choice target for third party recruiters. But, we think they offer the greatest revenue potential for the industry as a whole. As a group, "passive" job hunters represent the largest segment of actual readers of online advertising. For this group, job ads are a form of entertainment.
The Little Things
(October 8, 1996): Email can be your greatest tool. But, getting it right is not completely straightforward. Every email handler (Eudora, Netscape, Claris Mail, Internet Explorer) offers you the opportunity to use a "signature". Our mail-baskets overflow with clever signature sayings and illustrations. It seems that basic business sense gets lost in the rush to cleverness.
Your standard business signature should include:
- Your Name
- Your Business Address
- E-mail Address (optional)
- Web URL
- Business Phone and Fax Number
Snorkeling The Web
(October 7, 1996): Maybe it's too much sun. While the surfers rode the surface, we explored the nooks and crannies of the coral reef with goggles, fins and a snorkel. For recruiters. we're sure that snorkeling will be much more productive than surfing. The candidates you seek are tucked in the rocks and reefs of small bits of "microniches". You'll find them there before thy find you.
Advancing Women gets our vote for most comprehensive (this week) look at a "microniche". Women and Workplace Strategies, the work-section, offers career advice and techno-insight for women who are wrestling with career questions. It would make a great location for a job-listing service.
Recruiters' Internet
Survival Guide
(AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
Order your copy today.
See a detailed index of our past issues
Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.
interbiznet is now offering single topic reports for the Industry. The first offerings are:The 21st Century Advertising Agency
Recruitment Branding Part I
Recruitment Branding Part II - The MechanicsEmail Colleen Gildea for your copy in PDF Format.
View Table of Contents at http://www.interbiznet.com/briefs/.
Order Today. Only $24.95.
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