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Archives: Two Weeks Ending 9-22-96
Salary Surveys Revisited(September 19, 1996): We're Mary Ellen Mort's biggest fans. Mary Ellen, the talent behind Job Smart, has indexed the largest single set of salary surveys on the web. With over 120 pointers, Job Smart is the place to begin your research.
Better Not To Bother
(September 17, 1996): A scan around the web makes it reasonably clear that the current crop of "large" players in the recruiting game are somewhat slow to catch on. Take TAD Resources International, for example.
The company, a certifiable giant, offers a web presence that serves double duty as a public relations nightmare. We've been tracking the site since our first edition of the Electronic Recruiting Index. For over a year, they've been promising that:
Soon this site will offer a detailed directory of TAD's 350 offices worldwide, searchable by location or discipline; resources for trained workers seeking temporary, contract, or long-term placement through TAD; and more!Meanwhile, web surfers look at the site's claim to be an "On Time Staffing Service For a Just In Time World". A little ironic, don't you think?
EMail Newsletter
(September 16, 1996): The power of email is often overlooked by recruiters. With the massive traffic congestion on the Net combined with increasingly full featured mail software, Email newsletters represent an important tool in your kit. The idea is not lost on Career Consulting Corner, a free monthly newsletter that includes great career counseling information for the young, middle aged, and for seniors. Subscribe by sending email to: career35@earthlink.net.
Put the word "SUBSCRIBE in the subject line or the body.
Scratch The Niche
(September 15, 1996): Just a reminder: the niches are where value added recruiting transactions will be conducted. See The Internet Developers Association Jobs Listings which includes a number of interesting opportunities for designers.
The Design Difference
(September 14, 1996): Maybe we're too American-centric in our view of the web, but we rarely expect to find design innovation beyond the shores of the continent. Top Jobs On The Net, a product of a British firm is giving us pause to think.
If you've been watching the British recruiting model, you'll know that a recurring approach to the business resembles an "electronic mall". We've been led to believe that the practice has its roots in history. British recruiters have tended to organize in neighborhoods with overlapping networks supporting niche specialties. Given the background, we've found that their approach to the web echoes the historical organization of the industry.
Until now, that's been a very real limiter on the effectiveness of British recruiting sites.
Top Jobs On The Net changes all of that. With a very "cool" graphic design and user oriented features, this site has a thing or two to teach about effective use of the net as a medium.
Bravo!
The Price Keeps Dropping
(September 12, 1996): Although their hype is a little extreme, Career City joins the move to zero-dollar pricing for job listings. Claiming to offer over 125,000 jobs (achieved by indexing Usenet), Career City offers employers and recruiters the opportunity to post job listings at no cost. How does this make sense?
As a player in the Employment marketplace, it is critical to remember that cost of entry varies with market objectives. Adams Publishing, the force behind this remarkable new entrant, makes its money selling books to job hunters. From their perspective, a job listing is content (which they usually buy) not a source of revenue. So, when they get employers to list their jobs on the site, they are dropping their basic costs closer to zero. Unlike a firm that builds its business on the revenue from employment advertising, a publisher can make the shift to viewing job listings as free content quite easily.
As the value of employment advertising drops towards $0, the question for traditional employment ad placement companies and recruiters will become "What value do we add to the transaction?".
P.T. Barnum Would Be Proud
(September 10, 1996): The site opens with a clever graphic declaring "It's a jungle out there". Joblynx is a service that allows jobhunters to register their resumes for $4/month in a database that can be searched by over 2300 actual recruiters. No mention of who or how a recruiter might gain access. We'd bet that someone invested a fair hunk of money in this lame venture. Moral of the story....do your homework before you launch a website. Market research is everything. It will undoubtedly surprise the creators of Joblynx that Recruiter's Online Network provides the same services (and more) for free. Obviously, Joblynx is a case of too much money, too much time and too little sense.
Tombstones and Dogs
(September 09, 1996): The most recent edition of Jupiter Communications Webtrack / Adspend ($1295/year) shows that employmment advertising continues to occupy a low-status, high margin position in the advertising hierarchy. Employment ads, though we bet they're 30% of the market, don't even merit a category in Jupiter's inventory. The best we could find was an entry for $25K at Career Mosaic. You've got to wonder who buys this stuff.
Marketing
(September 08, 1996): Using the net to build your recruiting business can not be approached passively. If you haven't had a chance, take a look at 1st Steps: Marketing and Design Daily, our Marketing Newsletter. Like the Electronic Recruiting News, we offer daily bites that help navigate the enormous opportunity on the Web.
Speaking of Marketing, there's a lesson to be learned from the Online Career Center. We continue to wait, with a great deal of anticipation, for their new system. Originally promised in mid August, the announcement no longer even promises a delivery date. Managing customer expectations is tricky when you are developing software. We're certainly not the only folks wondering what's going on. Always underpromise and overdeliver. Anything else is an PR problem.
Recruiters' Internet
Survival Guide
(AUGUST 01, 1996): It's here and we're proud. Staffing Industry Resources has published the Recruiter's Internet Survival Guide by our editor, John Sumser.
Order your copy today.
See a detailed index of our past issues
Besides our industry analyses and newsletters, we help recruiters integrate this new technology into their operations. We've added a detailed description of IBN to the website. We'd love to help you.
interbiznet is now offering single topic reports for the Industry. The first offerings are:The 21st Century Advertising Agency
Recruitment Branding Part I
Recruitment Branding Part II - The MechanicsEmail Colleen Gildea for your copy in PDF Format.
View Table of Contents at http://www.interbiznet.com/briefs/.
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