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Website Basics II
(April 09, 2003) --
There are a number of general design principles that distinguish a great
employment website from a mediocre offering.
- Easy Web Access: It has a
clear, easy to find link from the company home page.
- Easy To Find: Jobs are
published so that search engine (Google) results are improved. Search engine
position is managed.
- Easy To Understand: Links
are presented once per page. Naming is Consistent.
- Respects Privacy I:
Clear, employment specific, policies regarding: privacy, intellectual
property, hiring process, data storage, security.
- Respects Privacy II:
Includes Email a Friend feature.
- Access To Jobs I: No
Login Required to Browse (unless very clear and compelling value offered in
exchange for log in data)
- Access To Jobs II: Job
Listings Available No More than three clicks from company home page.
- Access To Jobs III:
Search Engine Depth is appropriate to listing volume.
- Meaningful Job Listings:
The sell is matched with a substantial understanding of the job itself. It's
readable and interesting.
- Culture: The company's
culture is described thoroughly. Who fits and who doesn't
The most important general
principle of great employment website design is good manners. That means that
you
- Never waste a job
hunter's time (web speed, site organization, fresh content)
- Never post jobs you are
not planning to fill
- Always provide alternate
means of application
- Always acknowledge
receipt of the application
- Always provide a variety
of means for contacting the recruiter
- Set expectations
appropriately
- Get to "No" as
quickly as possible
- John Sumser © TwoColorHat. All Rights Reserved.
Donna Troisi tracks appointments, placements and calendar events in the Bugler.
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
colleen@interbiznet.com
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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.
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