It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

We imagine that the newspapers held breathy conference calls trying to imagine how they'd meet this push. Until recently, we were willing to stipulate that the newspapers would eventually come to dominate the space. All bets are off on that one. It's more likely that Job Advertising Distribution Services (JADs) will emerge as the next most powerful category.

Simply ask yourself how powerful the Applicant Tracking Firms are in the Monster hierarchy. Oh, they own some of those little things (and now have a real enterprise play). But, the game is about Recruiting, not administration.

The purchase of Hot Jobs defined the end of the last phase and the beginning of the next. All bets are off.

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