It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

As AOL matured into a single priced subscription service (in those days you paid by the minute), the obligation of paying for content time became extremely counterproductive. Ultimately, AOL began charging content vendors (like the current Monster agreement). Once the financial incentives were rearranged, HelpWantedUSA died a relatively quick death.

It's funny how history repeats itself.

The value of a job listing/posting, while rarely protected, is indisputable. By aggregating job ads into a single database, one could easily evaluate hiring plans, new product launches and internal quality programs. Job Postings disclose the strategy of a company in advance of its execution. Although it is relatively common practice for one recruiter to borrow another's "well turned phrase" (just as web plagiarism is rampant), the practice is neither ethical nor legal. While online copyright law is still evolving, several principles are clear: a copyright notice on the site is adequate protection for legal purposes. That means that a job listing is protected if the home page has a copyright notice. Copying it without permission is actionable. Displaying it in another database is cause for concern.

Job scraping firms, with their mission of aggregating data, are the most interesting repeaters of history. Just like HelpWantedUSA, their objective is to create the appearance of fullness in the database. It gives their customers the appearance of completeness. It's really no surprise that these shortcuts are a part of the process. Nothing is new.

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