It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

The company recently completed a survey of its customers that sheds interesting light on our industry and its growth. Here are the top level results:

Job Site Usage and Expected Spending for 2001 Remains Strong

• 43% of respondents currently utilize 3-5 job sites.
• 20% of respondents currently utilize 6 or more job sites.
• While 49% expect to spend less then $10,000 on recruitment sites in 2001, 25% expect to spend up to $25,000, 13% expect to spend up to $50,000, 6% expect to spend up to $100,000 and 5% expect to spend over $100,000.
• 42% anticipate that their spending on job sites will remain equal to last year, 36% anticipate increased spending on job sites in 2001, and only 22% expect their spending on job sites to decrease in 2001.

Email Triumphs Over Snail-mail

• Fully 97% of respondents indicated that they prefer to receive candidate resumes electronically via email or "one-click apply" functionality vs. regular mail.

Ease of Use and Broad Reach Cited as Top "e-cruiting" Benefits

When asked to select the best attributes of Internet recruiting, respondents cited:

• Ease of Use 72%
• Broad Reach 68%
• Speed of Posting 64%
• 24-hour access 63%
• Cost-efficiency 51%

When asked to select the biggest drawbacks, respondents cited:

• Lack of Quality Candidates 54%
• Too Many Responses 47%
• Cost 46%
• Inability to Screen Responses 32%
• Trackability of Responses 27%

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