IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Jean Collins

Our Rate Card



Trends Reports



(Over 60)

Company Job Listings
(Over 4000)


It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


Click On Our Sponsors
The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Gerry McGovern
(June 19, 2001) We're big Gerry McGovern fans. Gerry's company, NUA, Ltd. is an Irish firm focused, as we are, on furthering the state of thinking about the web. Each week, Gerry delivers a provocative "think piece" to his mailing list. In a world where so much crap is delivered routinely, Gerry's New Thinking is a delightful refreshment.

Here's this week's missive.


Last week, I was at a content management conference, where I heard two very opposing views of content. One was a technology view; a belief that, with the right software, most content problems could be solved in a cheap and efficient manner. The second was a people view; a belief that content was, at heart, about people writing, editing and publishing, with technology playing very much a supporting role.

Technologists are true believers. They have this fervent faith in the power of software to transform. Their hardware tools are their prize possessions. One presenter became really excited when he told us of this 'neat' piece of software that could summarize documents. It was cheap, it was efficient, it was amazing. His eyes literally lit up and a bounce came to his step, as he waved his arms and enthused about its potential.

As he went on about this great new invention I began to wonder about what sort of summaries it wrote. Even for skilled writers, summaries are difficult. I simply can't imagine that a piece of software will go through a 30-page document and write a 100-word summary that properly describes that document.

However, the thing that really struck me about this and other presenters was that they had no feel for content. Their whole worlds revolved around technology. It seemed that for these presenters the fact that they were getting their content over a mobile phone was more important than the actual content they were getting.

The wrong people are in charge of too many content projects. Content is not a technology problem. Content is about people. People who understand content are enthused by the content itself, not the technology that is used to deliver that content.

When I heard a former editor get up and talk about an intranet content management project he was managing, it all became very clear to me. This person cared about the quality of the writing. Another woman presenter fretted about whether her summaries were too long; about whether more people would read them if they were shorter.

People who are professional about content take great care to publish content of the highest possible quality. They may have spent weeks writing a 30-page report. Letting a piece of software write the summary is anathema to such professionals. The heading and summary is what draws the reader in. It's even more important online because search results will only present a heading and summary.

When I talked to the technologist about the importance of the heading and summary, he shrugged. He recognized the argument but I could see that he had no intention of not using this auto-summary software.

I would plead with all organizations which are running content- rich websites (and all quality websites should be content-rich), to have them managed by people who put the content first and the technology second. We all know what happens when the technologists (with a little help from marketers) think they understand content; it's called WAP.


To Subscribe to New Thinking either:

Send a blank email to: new-thinking-join-request@list.adventive.com

Or go to: http://list.adventive.com/SCRIPTS/WA.EXE?SUBED1=new-thinking&A=1

- John Sumser © TwoColorHat. All Rights Reserved.

What can ePronet do for you?

Access Experience Professionals, Elite Alumni From Top Universities
  • Unlimited Access to Exceptional Candidates
  • Job Postings on Private Job Board
  • Free Trial

Inquire about our Free Trial today!

eProNet is the Elite PROfessionals NETwork for 20 of the nation's top universities

© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

Electronic Recruiting News


  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)

         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

    Recently Archived Articles

  • What do You Do?
  • Content Adjacency
  • DeathWatch
  • Employment Branding Roadmaps
  • Client Stages
  • What Not To Do
  • Bigger Than We Think
  • Self Deception
  • StartupNetwork.com
  • Xenophobia
  • Monopoly
  • Staying Afloat
  • JADs


    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.