It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

It's an astonishingly boring display of lookalike offerings pitched by near-chlidren dressed in lookalike polo shirts and chinos. Chanting the same mantra, "our end to end solution is revolutionary, self-contained, immediate, portable, competitive, accessible because it is so cost-effective, and transportable by any means whatsoever: by land, sea, railroad or air", they seem like moonies headed for a mass wedding. Meanwhile, any conference goer with any sense is making hay in the sweet San Francisco scene. Booth visitors are essentially limited to workers without enough gumption to ditch the impoverished offerings.

While the real question is rapidly becoming "How do you compensate potential candidates for keeping their data current?"; we're confronted with a broad array of database products that simply house decaying information. While "Talent Management" seems to be the buzzword of the new Millenium, we see administrative systems that create noise. With real demographic crises looming, we see lemmings pitching retention programs.

We subscribe to a notion of strategy called praxis: theory and action integrated while executing. The underlying assumption is that thinking is the critical piece of the process, not just on occasion but as an integral part of managing the business. It's particularly important during economic shifts. Otherwise, the business goes on autopilot, produces nonsense and loses its way."

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