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Popcorn May 1, 1997 Faith Popcorn has successfully parlayed punditry into professional prediction. She is the author of the best-selling book Clicking. The book is an "indispensable guide for individuals, businesses, and institutions that wish to succeed in the future by "clicking" with the trends that are shaping the millennium". According to Popcorn the four most significant new trends are:
By "Female Think" , she means "a new set of values that shift marketing consciousness from a hierarchical model to a familiar one". The basis of this is that there are very marked differences between women and men, including their way of thinking. The trend indicates that more account will have to be taken of the female way of thinking. Everyone is convinced that these differences between men and women exist, but, as Popcorn observes, absolutely no account is taken of them in organisations' marketing efforts. "Mancipation", is closely linked to "Female Think". In this case the man decides to stay at home full or part time to look after the children. According to Faith Popcorn men have suppressed their intuition for far too long and have blindly followed normal expectations. This trend confirms a reversal in which men will choose a particular sex role of their own free will. "Anchoring" concerns the return to customs from the past, an important part of which is the rediscovery of spiritual values. The return to eastern and western religions should be seen as part of this. "Bigness=Badness". In the future companies will look substantially different. It is clear to Popcorn that they will put the accent on cooperation and will put a very high value on relationships. The company of the future will be smaller in size, and very large companies will be experienced as smaller (e.g. by subdivision). By understanding the kinds of trends Popcorn is anticipating, job hunters will be able to research companies and organizations which are likely to prosper in the new environment and pre-emptively access opportunities. The Chronicle 100 April 30, 1997 Every year, the San Francisco Chronicle publishes a list of the area's Top 100 corporations. They are ranked by a variety of criteria, ranging from Market Value, Return on Equity and Net Income to Sales Leaders. This year's list has just been published at The Chronicle's Website. Along with mounds of statistics and comment, there's a useful guide on how to use the list, from the perspectives of investment, job hunting and sales. According to the guide: "Job hunters and salespeople will find The Chronicle 100 profiles particularly useful. These snapshots of the Top 100 companies give names, addresses, phone numbers, Web addresses and the names and titles of top officers and department heads. They also show which companies are increasing their workforces and which offer domestic partners benefits, as well as their outside auditors, lawyers and 401(k) providers." Although the list is confined to corporations with headquarters in the San Francisco Bay Area, a surprisingly large number are household names with divisions and departments scattered acrosss the country. This is a useful research resource to help you identify winners in today's turbulent economy. Hidden Jobs April 29, 1997 Mark S. Granovetter, a sociologist at Harvard University, investigated how people get jobs. His study included executive, professional, technical, and managerial workers who had recently found jobs. His data indicated that:
"Informal" methods of job finding are those whereby the job seekers exercise their own initiative in building on personal contacts and making themselves known to potential employers. They are differentiated from "formal" methods, which rely on advertisements and/or employment agencies. Granovetter's data also indicate that of the people who found jobs through personal contacts, 43.8% had new positions created for them. Granovetter concludes: "Personal contacts are of paramount importance in connecting people with jobs. Better jobs are found through contacts, and the best jobs, the ones with the highest pay and prestige and affording the greatest satisfaction to those in them, are most apt to be filled in this way." (Granovetter, Getting a Job: A Study of Contacts and Careers. Harvard University Press.) These conclusions are broadly supported by a comprehensive study of 10.4 million people who had found jobs by the US Department of Labor (Bulletin # 1886). We found these statistics at the Bernard Haldane & Associates site, which has some useful tips and advice despite being a blatant pitch for their services. Typically, firms like Haldane and Princeton Masters International offer to "repackage" and "market" you within the "hidden job market". Their services are little more than you can accomplish yourself - if you are able to retain some objectivity about yourself - at considerably less cost. MCI April 28, 1997 Communications colossus MCI has an extensive website, amongst which is a section devoted to the MCI Career Tour '97. This is a roadshow which will be visiting Dallas TX, Raleigh NC, Atlanta GA, Colorado Springs, CO and Denver, CO during May and June. Don't worry if you're not near any of these places. MCI is hiring to fill an astonishing array of positions all over the country, ranging from lawyers to database administrators. At the site you can search openings by state and/or job category. You can also submit your resume via eMail. The site also gives you the opportunity to test your "net savviness" by taking the MCI Nettest. Unsurprisingly, telecom rival AT&T offers a similar range of opportunities, but particularly in the following areas: sales and marketing, accounting and finance, information systems, applied engineering, and research and development. In addition to searching for jobs by these areas, you can search by state. Access these opportunities at http://www.att.com/hr/employment/search.html. More Resources
Many of the items are also included in the Tools Area. The Web's largest collection of Employment related resources is also included in the Tools Area.
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