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There are
actually two separate but related businesses represented by the website
-- the AIM Group (Advanced Interactive Media Group) and Classified Intelligence,
which focuses exclusively on interactive classified advertising. (clients
include WashingtonPost. Newsweek Interactive, Hearst Newspapers, Tribune
Publishing, and Homestore.) The Aim Group concentrates on four Key areas: · Marketing and business development Boasting
an impressive array of clients, the two
firms appear to bring a great deal of common sense to their consultancy. The site is
well worth a look. It features a variety of free
reports as well as the opportunity to make modest investments in useful
intelligence. The reports require that you register but, if you look closely
enough at the website you'll find that registration gets you on the mailing list
for CIR. We think their approach is clever: It's available free, but we do request that you
to register. If you prefer not to register, please just put "bogus@bogus.com"
(or anything else) in the e-mail box below and it's yours for the taking
anyway. We'll be launching a new free newsletter -- three monthly ideas about
generating new revenue in interactive media. If you'd like to receive it,
you'll get it automatically as a result of registering; if you'd prefer not to
receive it, un-check the "Yes I would" box and we'll keep you off
the list.
The free newsletter (launching this summer) will
be a monthly newsletter about interactive media revenue --- specifically,
newspapers, broadcasters and other media that have successful "case
studies" in packaging print / broadcast / online / wireless, etc., to
generate significant new revenues. Download
one of their reports, get on their list and you'll receive it monthly.
Their other newsletter, The Classified Intelligence Report (CIR),
is only available to clients. It arrives as an Adobe PDF attachment to an email every couple of weeks or so.
A three issue trial subscription is available to our readers (mention that you
saw it in the Electronic Recruiting News) and worth reviewing. CIR is an incredibly insightful compendium of
recent news in the various on-line classified advertising markets. That means
that you get a bundle of automotive, auction, online
content sales and real estate news bundled in with their perspective on the
Recruitment Classifieds. It's nicely formatted, well written and easy to digest.
In some ways, AIM/CIR competes directly with us
for mind-share and consulting business. As we hope you'd expect, we're delighted
to discover articulate and intelligent competition in our world. There is
relatively little of it. By leaps and bounds, AIM/CIR is the brightest spot in
the traditional media side of our industry.
The 21st Century Advertising Agency
Email Colleen Gildea for your copy in PDF Format.
View Table of Contents at http://www.interbiznet.com/briefs/.
Order Today. Only $24.95.
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