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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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    Email Is Dead


    (May 20, 2002) - Monday mornings always bring the toughest email challenge of the week. A couple of days of letting the mail accumulate on the server means turn on the machine and go make coffee while 1,400 pieces of spam (and one note from Mom) trickle into Outlook. Coffee in hand, we wonder about the psychic damage caused by reading the subject lines as we delete ferociously.

    Between opportunities to improve our sexual prowess (and lord knows that's one of the many areas in which we need help), fix our credit rating, re-mortgage our house, get a new job, buy prescription drugs from overseas sources, practice our languages, spend our winnings, and, subscribe to new and interesting magazines, it's hard to imagine where the work fits in. 

    The note from Mom was short and sweet. The two business mails sorted themselves nicely. Outlook crashed.

    Total time consumed: 37 minutes. But the coffee was good.

    We have it far worse than most. After eight years of daily publishing, the email address is on every imaginable list. Spidering names from the Internet is hardly a selective method. There is no way for the mass-marketers to know that we come from a long line of sexual supermen, pay only in cash, have been booted from 30 Casinos for counting, own a pharmaceutical company, produce porn, speak fluent Mandarin, have new jobs routinely and subscribe to all known magazines.

    And, it doesn't matter, economically, that we will never be a good target for the spam. They figure that a quarter of a percent response rate is an adequate excuse to waste someone else's time.

    Our problems happen about a year before everyone else's because of the high visibility of the address. So, we're actively looking for other methods with which to communicate. From here, it looks like email is dead. 

    The question is "What comes after email?"

    -John Sumser


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    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941
    415.377.2255
    colleen@interbiznet.com

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         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.