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It's good news in general. The marketplace needs
single source vendors. We had the chance to meet with Ed
Koepfler, the new CEO of Icarian, a few weeks ago. A veteran of the ERP
wars, Ed was brought into Icarian to make its visionary offering more market
relevant while growing the business. The plan, as it was described to us, was to
fill out Icarian's functional offerings so that it competed easily and naturally
with other ATS vendors. The Workstream integration makes that vision possible. The enhanced Workstream is an interesting
operation. With a
complex set of revenue producing candidate services, the firm is more
balanced than most for the sort of economic downturn we are currently
encountering. Offsets in margin, driven by a balanced blend of offerings, make
for long term stock price stability. The most interesting thing about Workstream's
business model is that it makes sense as a "C" level sale in a way
that other, more focused operations do not. By being able to solve sourcing and
outsourcing problems, combined with the raw potential of the legendary Icarian
workforce analytics, Workstream is the only vendor currently positioned to offer
full service workforce optimization services that can be actually executed. In
this way, they have created an extremely attractive acquisition target for
Peoplesoft, SAP or Oracle. The integration issues, from sales force to
technical consolidation, are not small. Workstream will need to focus its
energies on getting the story straight will delivering the "goods".
Fortunately, the acquisition brings Marie
Jackson onto the Workstream team. Marie is a tireless articulator of vision
who has repeatedly demonstrated her ability to help her company rationalize and
communicate its offerings. Assuming that the Workstream team has the necessary
technical integration skills, the combination will be quite powerful. The timing couldn't be better. With 90 days to
go before the fall selling season starts in earnest, it's entirely possible that
Workstream will join the top tier ATS providers in the competitions for early
2003 awards.
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