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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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    Email Alternatives


    (May 21, 2002) - Several years ago, we tried an experiment with a client. Rather than forcing all of the communications between team members into emails that contained a variety of "ccs", we used a piece of "conferencing software". Hosted by an "internet community" company, the software provided methods for storing complex information and carrying a dialog about the material.

    The project itself was divided into about 50 discrete areas. In each area, there was a requirement for research, planning, discussion and the reporting of results. The material quickly became voluminous.

    The first thing we discovered was that the consulting company was a "one tune" operation. In other words, they assumed that there was only one way to use their software. By the end of the project, we had all but eliminated their participation while we continued to use their product.

    This sort of work-group messaging and storage system is one of the emerging alternatives to email. We're participating in a couple of interesting experiments that involve structured instant messaging, on the fly XML categorization, and web servers nested within CRM systems. Each of the tools is in a primitive form and in no danger of ever becoming as ubiquitous as email.

    But, as we said yesterday, our email effectiveness is so low that we need to find an alternative. 

    In the mail from yesterday's article we received 20 or so notes from folks who are trying to manage their overheads by deflecting incoming crap mail. We got one interesting piece from a fellow who was raving about the results his operation was getting from a direct marketing campaign. We wanted to take the time to tell him that his near term gain came at everyone else's long term expense. 

    We deleted another hundred pieces of junk mail from other sources instead.

     -John Sumser


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    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.