interbiznet.com Electronic Recruiting News Our Rate Card S P O N S O R S LIST OF TECHNICAL RECRUITERS LIST OF EXECUTIVE SEARCH FIRMS interbiznet BOOKCLUB interbiznet LISTINGS OUR HOME |
Read Today's Bugler Read current Blogging News: BERT Download Authoria's complimentary white paper - Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need? Kennedy Presentation: Adventures In Search Video. Presentation from John Sumser, Recruiting Is A Conversation is available for download. CheeseSteak Wiki This time, he's launching the Cheezhead Wiki.
On the other hand, and in spite of the self-deprecating marketing, it's about time for a wiki. We need a single point, searchable resource for Recruiting Tools, Resources, Ideas, Destinations, Discussions, Techniques, Training, Trainers, Services, and so on. While Google is great if you know something about what you're looking for, subject matter guidance (like Yahoo used to provide) is indispensable. With some cheerleading and a little active participation, a Recruiting Wiki could make a meaningful difference in the industry. Part of Joel's approach involves choosing vendors. He's not really an R&D operation, he's more of a technology transfer vendor. Joel picks technologies some time after they've been perfected elsewhere. He finds affordable vendors and then experiments in our industry with things that have worked elsewhere. It's an admirable and time-honored approach....build a brand and add white label businesses. The Recruiting industry is quite volatile. Companies and people cycle through at an amazing rate. The big issue with a Wiki will be keeping it current. If it gets OBE (Overtaken By Events), it won't be very useful. That means Joel's challenge is to build a dedicated volunteer force. The wiki is a good idea. It would be a smart thing for you and your business to have a page or two in it. John Sumser - © TwoColorHat. All Rights Reserved. . Permalink . - . Today's Bugler. - . Send To a Friend
World Class Marketing Consultant Offers Free Evaluation of Your Potential for Big Gains In a free phone session, Ron Richards, President of ResultsLab, will hear your goals then give you a free whirlwind analysis of your site or ads. Richards named his firm ResultsLab because he has a track record of causing big results and because he uses a continuous improvement testing methodology. Some of his most unique approaches are… Radical truth and honesty - He builds your positioning, tag line, headlines and other grabbers by discovering a deep truth about you that resets the standard and disqualifies competitors. But what if your advantages over competitors aren't compelling to prospects - and indeed aren't different enough as a basis for powerful positioning? In that case, Ron recommends changes in your offering, or even your infrastructure, that make a powerful positioning you develop with him become true - one that disqualifies your competitors. As needed he develops names, tag lines, grabbers, arguments that devastate qualms, and results-multiplying calls to action. He applies these to your site, ads, and emailings. ResultsLab's approach is different from any other agency or consultant. Read how here. Call Ron for your free session where he'll listen closely to your goals, flag what's improvable and to what extent, and say some of the specific improvements he envisions. He's at 415-563-5300, or RonR@ResultsLab.com. Typical comments from his clients' case stories: "The highest response we've ever seen after working with lots of famous agencies and consultants," "The most successful system I've ever heard of for getting access to top executives," "A master builder in all media," "the most creative and skillful marketing consultant I've ever had the pleasure to work with, "finds the hottest arguments and grabbers," "demolished the price qualms that had eluded our sales and marketing experts for 10 years." "Beat our control by 4 fold." |
interbiznet's
Electronic Recruiting News FEATURES:
RECENT ARTICLES:
RESOURCES:
ADVERTISING: Copyright © 2013 interbiznet. All rights reserved. Materials written by John Sumser © TwoColorHat. All Rights Reserved. You may download a copy for personal use. Redistribution without permission is strictly prohibited.
|