Daily News for the Recruiting Professionals

World Class Marketing Consultant Offers
Free Evaluation of Your Potential for Big Gains

In a free phone session, Ron Richards, President of ResultsLab, will hear your goals then give you a free whirlwind analysis of your site or ads.

Richards named his firm ResultsLab because he has a track record of causing big results and because he uses a continuous improvement testing methodology. Some of his most unique approaches are…

Radical truth and honesty - He builds your positioning, tag line, headlines and other grabbers by discovering a deep truth about you that resets the standard and disqualifies competitors.

But what if your advantages over competitors aren't compelling to prospects - and indeed aren't different enough as a basis for powerful positioning? In that case, Ron recommends changes in your offering, or even your infrastructure, that make a powerful positioning you develop with him become true - one that disqualifies your competitors.

As needed he develops names, tag lines, grabbers, arguments that devastate qualms, and results-multiplying calls to action. He applies these to your site, ads, and emailings.

ResultsLab's approach is different from any other agency or consultant. Read how here.

Call Ron for your free session where he'll listen closely to your goals, flag what's improvable and to what extent, and say some of the specific improvements he envisions.

He's at 415-563-5300, or RonR@ResultsLab.com.

Typical comments from his clients' case stories:
"The highest response we've ever seen after working with lots of famous agencies and consultants,"
"The most successful system I've ever heard of for getting access to top executives,"
"A master builder in all media,"
"the most creative and skillful marketing consultant I've ever had the pleasure to work with,
"finds the hottest arguments and grabbers,"
"demolished the price qualms that had eluded our sales and marketing experts for 10 years."
"Beat our control by 4 fold."

Deep Release:
New Survey Reveals How Business to Business (B2B) Purchasers Use Search to Buy
The objective of the survey, conducted with over 1000 B2B buyers, is to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase.

Enquiro CEO & President, Gord Hotchkiss, will unveil findings the latest Enquiro survey conducted with B2B purchasers. The presentation will take place at the Search Engine Strategies Conference & Expo in New York on Thursday, April 12 at 11:00 a.m. Eastern. Marketers will benefit from the survey results which reveal the most important influencing factors in business-to-business buying decisions.

The objective of the survey, conducted with over 1000 B2B buyers, is to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why? Do they use specific B2B search engines? When do they refer to a vendor's site or an industry information site and what do they look for specifically? In his presentation, Gord Hotchkiss will show new data on search engine B2B market share, and also how general search engines give way to industry-specific search engines as a buyer gets closer to an actual purchase.

The B2B survey has been supported by MarketingSherpa which was also a partner for Enquiro's 2004 paper titled The Role of Search in Business to Business Buying Decisions. A newly added sponsor for this follow-up study is ZoomInfo.

"As a leading business information search engine, ZoomInfo is a stakeholder and natural partner in the research that we are conducting," says Bill Barnes, Enquiro's EVP of Business Development. "They, along with others in the B2B vertical, will benefit from new data that is being released."

April 12th, 2007 marks the first public release of the B2B survey findings which takes place at the Search Engine Strategies Conference & Expo. Further information on this B2B research is available through Enquiro's website. The comprehensive findings of this B2B survey will be released as a whitepaper on the same website at the end of April.

About Enquiro
One of North America's leading search marketing firms, Enquiro helps B2B clients maximize their online presence through balanced marketing solutions. Its strategies are based on industry research and expertise in usability, and natural and sponsored search. Enquiro has also authored eye-tracking studies which have given marketers a greater understanding of user interaction with the major search engines and defined "Google's Golden Triangle."

About Gord Hotchkiss, President & CEO, Enquiro
Gord has been active in the marketing and advertising industry for 18 years. Starting as an award winning radio copywriter, he founded Hotchkiss Advertising Inc. in 1988. He has extensive experience creating and implementing marketing strategies for businesses in all sectors. Since 1997, he has focused primarily on website design and online marketing. Gord serves as an expert on online marketing for both the Gerson Lehrman Group and the Round Table Group. He is current chairperson of the Search Engine Marketing Professionals Organization (SEMPO) board. He also writes a regular column on search strategies for MediaPost publications and for enquiro.com's NetProfit column.

Got News? Send us (bugler at interbiznet.com) your company news, personnel changes, placements, and other tidbits of interest. News you'd like to see covered that we haven't? Let us know.

Don't forget to check out the blogs on bert

White Papers and So On:
CollegeRecruiter.com offers seven whitepapers at http://www.collegerecruiter.com/pages/white-papers.php.

Lean Staffing Institute on Referrals from The Empower Network.

ATS Sourcing Whitepaper written by Jake Firth of JobsInLogistics.com.

Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?
Authoria's complimentary white paper

Multigenerational Recruiting Slide Presentation done at OnRec by John and Bridget Sumser.

Virtual Edge offers 7 "Must Haves" of Next Generation Power Recruiting Technology and many other White Papers.

interbiznet and RetirementJobs.com present Boomers to Bust Age Bias? Baby Boomers Redefine Retirement

Got News? Send us (bugler at interbiznet.com) your company news.

Coming Soon:

Technology in Recruitment
Le Meridien Hotel - Piccadilly - London
London – Thursday, 12th April
Glasgow – Tuesday, 26th June
Manchester – Thursday, 8th November
More Info
ERE Expo 2007 Spring
San Diego, CA
April 17-19, 2007
More Info

Kennedy Information's Recruiting 2007 Conference and Expo
Las Vegas, Nevada
Where Top Recruiters Master Strategies for Success!
May 9th and 10th
More Info
EMA Chicago
May 15, 2007
Staffing Symposium:
"Facing Changing Workforce "
More Info

The Onrec 2007 Conference & Exhibition
June 5,2007
Cost to attend is £395 plus VAT
Please email Wendy@onrec.com or telephone 0870 766 8530
More Info
59th SHRM Annual Conference & Exposition
June 24 - 27, 2007
Las Vegas Convention Center
Las Vegas, Nevada
More Info

HR.com's
Employers of Excellence National Conference 2007
October 22 - 24, 2007
Las Vegas, Nevada
877-472-6648 or email us at events@hr.com
More Info

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