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Employment Website II
(February 17, 2005) - -
There are a number of general design principles that distinguish a great
employment website from a mediocre offering.
Easy Web Access: It has a
clear, easy to find link from the company home page.
Easy To Find: Jobs are
published so that search engine (Google) results are improved. Search engine
position is managed.
Easy To Understand: Links
are presented once per page. Naming is Consistent.
Respects Privacy I:
Clear, employment specific, policies regarding: privacy, intellectual
property, hiring process, data storage, security.
Respects Privacy II:
Includes Email a Friend feature.
Access To Jobs I: No
Login Required to Browse (unless very clear and compelling value offered in
exchange for log in data)
Access To Jobs II: Job
Listings Available No More than three clicks from company home page.
Access To Jobs III:
Search Engine Depth is appropriate to listing volume.
Meaningful Job Listings:
The sell is matched with a substantial understanding of the job itself. It's
readable and interesting.
Culture: The company's
culture is described thoroughly. Who fits and who doesn't
The most important general
principle of great employment website design is good manners. That means that
you
Never waste a job
hunter's time (web speed, site organization, fresh content)
Never post jobs you are
not planning to fill
Always provide alternate
means of application
Always acknowledge
receipt of the application
Always provide a variety
of means for contacting the recruiter
Set expectations
appropriately
Get to "No" as
quickly as possible
- John Sumser
Take a quick look at Industry News, read the Bugler .
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