(Januay 28,  2005) - Monster got way ahead of the curve with their network product. Yahoo-HotJobs allows recruiters to target their huge pool of members with email or other media. Recently, LinkedIn has placed its toe tentatively into the recruitment advertising business. (Some people view the Linked in move as a "Monster-killer".)

(This whitepaper will help you get the lay of the land if the column has seemed like giberish so far. Another view can be seen here. Lou Adler puts the thing in perspective by defining the kind of networking that Recruiters actually do.)

The recurring question about whether or not using a software based social network will really work for recruiting is open to discussion. Most recruiters understand that the kind of networking usually done in recruiting is not as straightforward as other sorts of network recommendations. For example, to recruit certain kinds of engineers, it's best to talk to a lot of accountants. Large purchases and service acquisition are a different matter relying heavily on the '6 degrees of freedom' sort of network.

We're of the opinion that social networking software is essentially a screwdriver in search of something to screw. If you've had some recent experience using online networks with success, let us know.

John Sumser

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