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(January 25,  2005) - The future never arrives in a single moment. It dribbles into place following an "adoption curve". Economic arguments about the use of new tools make sense based on relative need and competitive context. "Early adopters" have different strategic issues on their plate.

It's no real surprise, for example, that Johnson and Johnson advertise, fund and promote the "Discover Nursing" initiative:

The job outlook is tough these days, but one job is in high demand– nursing. Did you know that well paying jobs for Registered Nurses are available in almost every city in America? But it's not just the job market that makes nursing a good career choice. As a nurse, you have the opportunity to save and improve lives, to teach people how to achieve better health, to advocate for patients to make sure they have the best health care, every day. Learn more about a career in nursing.

Shortages, whether local, occupational or demographic, drive the framework that drives strategic decision making. If talent is seen as the rare difference between success and failure, companies will act one way, grabbing the future as early as possible. If talent is a secondary consideration, they fall far later on the adoption curve.

No, not all recruiting operations are going to have blogs, RSS and other hyper-interactive features on their websites. The only folks who will use these tools will be those who see talent as a true competitive discriminator. Wrestling a competitive advantage out of a communications toolset requires both vision and a willingness to experiment.

It's interesting to see that tomorrow, Hire.com is offering an "Innovative Sourcing Strategies to Meet Just-In-Time Hiring Needs" Webinar. It promises some interesting topics:

• Learn how to recruit a virtual and face-to-face workforce, virtually
• Innovate with career portals, social networking software, Blogs and RSS feeds
• Discover new recruiting methods for college, consultants, part-time, alumni and "free agents"
• Learn what's new in recruitment technology: accessing hidden talent communities, digital branding, 24/7 self-service portals and job agents...

We're planning to sit in on this one.

John Sumser

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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