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Candidate Data Integration
(February 10, 2005) -- We've always believed that one of the major components of effective web Recruiting would be a geographical database. The core idea is simple and needed. By identifying the zipcode of a visitor to an employment site, a huge range of possibilities open. We can already tell, for instance, the probability that a person in a specific zip code is a likely fit for a job. Coupling that information with the zipcode of a web visitor presents enormous opportunity.

With little luck, we've been encouraging companies to develop a database that cross references zipcodes, IP addresses and other relevant geographic information. By doing so, it becomes easy to correlate traffic development, candidate availability, retention program highlights, workforce requirements and supply availabilities. You can see bits and pieces of the idea at ERSYS (a view of our town), Claritas (look for the PRISM database) and at gis.com.

Clearly, we believe that online Recruiting is evolving to place the business process online. It's not good enough to have your own advertising site. The future (not 2010 but the next couple of years) will bring solid message targeting systems that are driven by geography. Why? Recruiting is, in the final analysis, a local game. As the population ages, relocation is increasingly less meaningful.

That's worth restating.

Recruiting is a local business process that should be conducted entirely online.

- John Sumser, © TwoColorHat. All Rights Reserved.

Take a quick look at Industry News, read the Bugler.

Where Top Candidates Seek Career Opportunities
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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         Materials written
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         © TwoColorHat.
         All Rights Reserved.