It wasn't too much later that interbiznet began its life as one of the first 50 or so sites. The initial reaction was the thing. The only solace we take is the fact that we sat with many of the so-called luminaries of the web at the time and their reactions were similar to ours.

Over the early years, we piled endless Powerpoints® through endless executive offices trying to explain the utility of the web to blankly staring audiences. When there was a glimmer of understanding, it was generally from tech-savvy executives running client-server implementations. They said, to a person, "Oh, we're already doing that."

They simply didn't understand that the shift involved a major change in the politics of the user. Instead, they thought that the web was a way to do what they were already doing.

The big risk, when technology shifts, is that you miss it because it looks too simple or that your blinders are on so tight that you can not see beyond the possibilities you already imagine.

Moore's Law, which suggests that data density doubles every 18 months, while the price falls by 50%, rules the evolution of computing technology. The easiest way to explain the current impact of the principle is to point out what everyone knows. The Dell Computer Systems being advertised on CNN for $899 are typically 3 times more powerful and one-third the price of the system on your desktop. Every time that the computing supply gets out of whack (and ready for a major breakthrough) home computers exceed the capabilities of the tools in the office. We're there again.

More tomorrow...

- John Sumser

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