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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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July 31, 2002) - We've given up trying to forecast the twists and turns of the economy. Years of consistent growth in online usage and our overall market have dulled our instincts. From here, it looks like we're headed into a long season of steady, dirt-under-the-fingernails development. No near term revolutions, no surprising returns to the old days. We're in a new environment.

Recently, we've been absorbing and reflecting on the emerging science of networks. It appears that there are network related principles that underlie the structure of biology, electronics, human personality, social environments, power grids and physics. Bridging complexity and fractals, network science, which is in the earliest stages of development itself, suggests that many phenomenon can be explained by looking at the nodes and links that comprise some form of underlying network.

The Internet itself gives substantial credence to the idea.

There seem to be a number of repeated patterns involving the development of linkages between sites and relative market dominance. Rather than the 'first mover advantage' that was proclaimed so heavily in the dot-com days, it appears that market leadership is a function of connectedness (traffic plus inbound links) and fitness (suitability and reliability for a specific task). 

In niche after niche (think Yahoo, Google, AOL), we see a player with traffic and revenues that are four to ten times the closest competitor. Generally, there is a cluster of operations at the second tier. The third tier is composed of twenty to a thousand businesses that are generally one fourth to one tenth the size of the second tier.

That just may be the market structure for businesses in a networked market. Dominance is traffic, revenue and inbound links. The maintenance of dominance involves continuing to be the fittest for the task. The dominant players currently appear to be Monster, Salary.com, Recruitsoft, RecruitUSA, Adecco, Brainbench and a couple of others, each in their own niche.

For the second tier players, there are two choices (none of them include price wars): expansion of the dominance characteristics (larger sales forces, advertising and linkage development) or radical improvement of their suitability for the task.

Google displaced all of its earlier competitors by focusing on fitness and customer experience. This is the approach being pursued by IIRC, Hire.com and, we think, Manpower. It's well worth reading up on Google's various initiatives as it displaced the "first-mover" incumbents.

All is not lost for the second and third tier players. It is entirely possible to build a handsome, profitable modest-growth company based on a firm grasp on the second or third tier. It takes a super-human effort to displace the market dominators (although some second tier players are closer than others). Clearly understanding that market dominance is tied to customer satisfaction (both at current levels and at beyond the current market levels) is essential to any strategy that supposes to unseat one of the dominant players.

 -John Sumser

"Hodes iQ is an elegant product that makes great strides in the automation of online recruiting. Finally, an ad agency is playing as if the web were a reality."   - John Sumser

Our clients think John Sumser is right on the money. Month after month, companies big and small are installing Hodes iQ to post jobs, manage career websites, and manage their talent. Our clients post thousands of jobs per month and manage thousands of responses using iQ technology. And now, with the new Hodes iQ v3.0 ready to ship, there's even more to talk about. Here's just one example of the many new features that await you:

Resume Remote: This breakthrough lets you fly through resumes online - just like you would a stack of resumes on your desk. Status, comment, and forward instantly!.

Discover what else the new Hodes iQ v3.0 has in store for you. You could even win a cool online gift certificate.


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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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         Materials written
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         © TwoColorHat.
         All Rights Reserved.