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- Read Today's Bugler.
- Download: Integrated Employment Branding Presentation
- Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage the Value of Marketing
The Talent Lifecycle
(July 25, 2002) It's amazing how simplistically things can be described when they are devoid of operational experience and limited to the perspective of recruiting. We've come across a view of the Human Capital Marketplace that describes the "Talent Lifecycle" as Attract-Recruit-Hire-Retain. It's as if candidates didn't exist in advance of requirements and didn't have a variety of roles and relationships after hiring occurs. It's as if downsizing, layoffs and the end of a business weren't perfectly predictable parts of an employment relationship. It's as if the only thing that matters was the tiny details of the Recruiting process.
Much of the real value extracted from Human Capital comes from the internal machinations involved in assignment, reassignment, utilization, assessment and development. While Recruiting is an extraordinary gateway function, its utility as a key component of strategy is variable: stronger in up times, weaker in down times. When cost savings is the issue, Recruiting is not the answer.
Any fully featured, business cycle responsive Human Capital Management system must have cost savings and personnel optimization strategies embedded in the product.
Ask most Recruiting professionals what the complement of Recruiting is and they'll mumble something about outplacement. Internal and external alike, Recruiters sort of wash their hands the moment a new hire has begun to be absorbed by the organization. (There's some interesting research on the iimpact of newcomers on culture which might shed light on expanded downstream roles for Recruiters.)
We've asked a variety of industry leaders what they think the result of Recruitment Automation will be. We ask in a variety of ways, but the gist of the question is "If new systems reduce the drudge work of the recruiter, how will that newfound time be filled?" The most common answer is that Recruiters will do more recruiting.
We're beginning to realize that recruiting is in deep need of expanded variability. Rather than simply being a gateway between the outside world and the company, Recruiting skills can be usefully applied to the internal processes that actually make a company great. Shouldn't every recruiter be held accountable for the transition of a new hire to successful integration? Why aren't recruiters held accountable for the performance of the entire network of people that they hire? Why isn't recruiting accountable for its impact on productivity?
These are the tough questions that follow the implementation of a real Recruiting system. The answers won't be simple and formulaic. Rather, they'll be culturally biased and context sensitive.
Some interesting organizations we stumbled on while working on this article:
- Zero Risk HR (Retention, Recruiting, Hiring)
- The Jobfly Employment Network (a job board franchising scheme and our candidate for worst name of 2001)
- Snag-A-Job
- The James MacGregor Burns Academy of Leadership
"Hodes iQ is an elegant product that makes great strides in the automation of online recruiting. Finally, an ad agency is playing as if the web were a reality." - John Sumser
Our clients think John Sumser is right on the money. Month after month, companies big and small are installing Hodes iQ to post jobs, manage career websites, and manage their talent. Our clients post thousands of jobs per month and manage thousands of responses using iQ technology. And now, with the new Hodes iQ v3.0 ready to ship, there's even more to talk about. Here's just one example of the many new features that await you:
Resume Remote: This breakthrough lets you fly through resumes online - just like you would a stack of resumes on your desk. Status, comment, and forward instantly!.
Discover what else the new Hodes iQ v3.0 has in store for you. You could even win a cool online gift certificate.
http://www.hodesiQ.com/sneakpeek/
Real Recruiting. Real Answers. Real Time.
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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.