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Besides, have you ever had a relationship with a
Talent? It's a nonsense idea dreamed up by marketing people who have never had
recruiting responsibilities. As we've said, no current vendor really executes
well in this arena. Hire.com's product comes closest because it is built around
the idea of a relationship. The rest of the offerings border on dangerous.
Sending bulk email to potential employees send a pretty ugly message about your
company to recipients and non-recipients. Be careful if you use this
tactic. We're beginning to hear the early refrains of the
coming hit song...."We can't get no candidates." The stories emerge, as you'd
guess, from areas where unemployment hovers at 2%, not the much ballyhooed 6%
National number. (A slight digression...if you are responsible for
developing a supply of potential employees, what matters is the rate by specific
category for your area, not the national rate. Stock market prognosticators and
investment people with limited brainpower worry about the national number. As a
note, the labor force took in nearly 600,000 new members during April. The rate
rose because all of them could not be absorbed instantaneously.) Regardless of the noise about unemployment rates and
the coming flurry of advertising, the job of recruiting is undergoing extremely
rapid change as we speak. It is clear that recruiting will begin to segment into
three sub specialties: Each arena requires distinct skills in discrete
mixes. Alumni stay in touch because they had a good experience and want more.
Maintaining a relationship with each alumnus has powerful implications for
reduced training and rapid integration. Reaching out to employees who have
departed introduces a range of issues that is not a part of other
areas. Current employees are probably the most fertile and
least recruited group. A recruiter with good marketing skills, armed with a
clear understanding of hiring requirements, should be able to make the attrition
problem very specific and soluble in the critical cases. Attrition rates, like
unemployment rates, are useless in the aggregate but powerful in specific
cases. Potential employees all have jobs now. Making them
open to solicitations at the precise time of need through the development of
long term relationships is key to long term survival for the business
itself. CRM is simply an existing toolset that should be
modified and put into service as a part of developing these
relationships.
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