IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card



Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors





Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?

Click On Our Sponsors The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Click OK to subscribe to our free print and email Newsletters

  • 2002 Electronic Recruiting Index. Order Today!
  • 2002 ERI ATS Buyers' Survey Executive Summary (requires Acrobat),
  • Read the interbiznet Bugler or sign-up now and have it delivered to your mailbox.
  • Interested in Advertising? Contact Us

    Office Supplies

    (April 19, 2002) - One of the great things about living in San Francisco is that periodically, huge numbers of vendors gather nearby to give away massive quantities of office supplies. We're guessing that it is some sort of tribal pagan ritual designed to bring good fortune through the sacrifice of pens, bags, paper and other trinkets to the gods of commerce. If it wasn't past our bedtime, we'd venture back into the city after midnight to see the ritual bonfires and mating dances. We understand that some of the more adventurous in the group head out to see the wilds of San Francisco and make bonfires of their own.

    This year's vendor floor at the Employment Management Association conference featured a few old friends and an interesting mix of newcomers. For the most part, the older and more mature players have realized that trade shows no longer work. The events of the past year have taken all of the mojo out of the time honored rituals. But, sometimes writing a check and showing up at the conference is the closest thing to marketing imagination available.

    To our surprise, nearly half of the vendors were newspaper companies. We'll be damned if we can figure out why the Boston Globe had a booth at a San Francisco trade show. (They've also established an accounts office in our town). The Globe was hardly alone. Dayton, Ohio's newspaper (long understood to be a recruiting hotbed and certainly on everyone's shortlist as a national player) was represented. They were touting their consistent reach to the "28,000 regular web visitors in the tri-state area".

    The LA Times also had a booth. The aggressive salesperson made sure that visitors understood that newspaper ads were "in the job hunter's faces every day".

    We saw the Washington Post, The Atlanta Papers, The Philadelphia folks and on and on. Literally 50% of the vendors were there to sell hard copy newspaper advertising. Many of the newspaper booths made note of the fact that they were a part of the CareerBuilder network in their literature. Their salespeople, however, always referred to CB as "our temporary national partner".

    An additional 20% of the vendors appeared to be advertising agencies who were pitching their ability to help a customer figure out which newspaper ad to buy. The remainder were criminal background checking, drug test and other forms of screening companies.

    Most gave away nice pens and, like the carnival workers who invented this sort of midway experience, encouraged the few passers by to "grab some more goodies".

    Sadly, there were few attendees at the conference and, as usual, the vendors were given limited time and located far away from the rest of the conference.

    It was like a "Twilight Zone" episode in which the narrator is thrust back in time to a ghost-town world from 20 years ago. Both attendees came away with a pocketful of office supplies from interesting relics trying to breathe life back in to their operations by finally investing in marketing.

    - John Sumser © TwoColorHat. All Rights Reserved.


    Still using MS outlook to manage your resumes?

    Upgrade to SonicRecruit web based applicant tracking now!

    • 100% web based Applicant Tracking
    • Candidate, account, and job posting management
    • Extensive reporting capabilities
    • Integrates with MS Outlook
    • Affordable and customizable

    Inquire about the FREE Data Import

    Arrange a FREE online demo today!!!

    Call 1-888-817-9698 Today!

    Contacting Us:
    Call, fax, write, email. We'd love to consult with you about your project.

    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941

  • Electronic Recruiting News


  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)

         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

  • Man Smart
  • CareerBuilder -
  • Da Gubamint
  • Service
  • Web Services
  • Finnigan's Wake
  • I-0 Psychology
  • Labor Shortage
  • Good Ideas
  • Ecruiting & Performance
  • Tool Decay
  • Job Search
  • Return of the Recruiter
  • RFP Collection
  • Map Is Not The Territory
  • The Search Is On

         ERN Archives

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.