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Privacy Bugaboo

(September 10, 2001)
In an earlier life, part of the dress code was hand-tailored suits. (It seems so long ago.) In order to get a good fit, many standards of "privacy" were violated in the intimate relationship between tailor and client. Hands ventured to places reserved for spouses. Physical oddities (this leg shorter than that, this eye bigger than the other, this shoulder slightly more developed, and so on) were cataloged and accounted for. Macho fantasies were dispensed with the wave of a measuring tape while inseam lengths were identified with precision.

On a physical level, anything hidden from the tailor resulted in a lower quality fit.

The relationship, over several dozen suits, expanded to cover other areas. A spouse's favorite color; fabrics suited for war; colors that brought peace; the hesitant movement to a more formal, three button look; a pattern that easily absorbed baby food stains; tricks for hanging a coat in a car; subtle intimidation of a boss; one-upsmanship among work colleagues; cross-cultural considerations. The initial intimacy in the relationship, forced by the mechanics of the problem, created a foundation for a very personal relationship with a kind of coach available only to the wealthy in a different era.

Those suits fit like nothing else!

That's the thing about privacy.

It's a mushy term with little formal structure or articulation. It's whatever you want it to be wherever you want to draw the line; if you are writing about it. Historically, privacy is always under demographic pressure. Yesterday's privacy is today's tailoring; more data equals a better fit; but, we hope that our tailors can keep a confidence. The hard part is understanding how much intimacy the tailor needs to do his job before you let him do it. New experiences are impossible to articulate in advance.

That's the problem with the currently hot Privacy Report on Monster from the Privacy Foundation. Written by an employee of the San Diego Newspaper (who couldn't possibly have an axe to grind), the "alarming report" suggests that Monster adds a unique ID to each resume and offers easy access to employment websites by establishing accounts throughout your system. In a typical "investigative" style, the report accumulates a mound of little facts and then claims that the pile of minutia is somehow more compelling than the innocuous little facts. Unfortunately, and even though Monster doesn't appear to be violating anyone's privacy, this little gem will introduce the subject to our world.

There is no question that the web changes privacy standards. Amazon knows more about our staff than we do (though if they can figure out the connections, we'll be surprised.) Better service requires a more intimate knowledge of taste, preferences, skills and desires.

There is no question that our industry will be the increasing focus of conversation about privacy. Although the data is often old and useless, a number of companies in our business know more about a given (customer or not) company's employees than the company itself does. While this used to be true of certain headhunters in certain aspects of a company, it's now true about large numbers of companies in all areas.

The fact that the industry understands (has more data on) the employee base of a company better than the company itself is a circumstance that is just being understood. Although the current tempest in a teapot (about Monster's privacy issues) is liable to stir up a few emotions, the real backlash begins at the level of organizational understanding. We wonder if companies have some form of privacy right? We're certain that in-house operations are going to change as the result of the increasing levels of data concentration in our industry. We see remarkable opportunities for companies who help their clients know more about their employees than we do now.

- John Sumser © TwoColorHat. All Rights Reserved.

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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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         Materials written
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