Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting
and How Recruiting Can Leverage the Value of Marketing
How Many Job Boards II
(September 07, 2001) Listen closely and you'll hear the sound of assumptions shattering.
We did an interesting survey as a part of the ongoing preparation for the
2002 Electronic Recruiting Index
(coming in January). Trying to get our arms around the question "How many job boards are there?", we surveyed the ins and outs of six American Metropolitan Areas. Picked for variation in size, density, technical percolation and regionality, we believe that the metropolitan areas demonstrate the characteristics of the regional Job Board market.
The relatively low barriers to entry, limited capital requirements and logical fit into a variety of media properties make the Regional Job Board business a permanent and rapidly growing face of the Electronic Recruiting Industry. We tried to exclude from our research any observable national branding but we did count the players who are powered by the 20 or so providers of job board services. The results were surprising.
Grand Rapids, MI
New York City
This early, time consuming research suggests that there are over 9,000 job boards operating in the Domestic American economy, excluding the national brands. Although the data is imprecise, it looks like nearly a Billion Dollars is flowing through these operations. Mind you, that's barely a Million Dollars in average revenue. They are not huge enterprises. They are the best places, however to find local hires.
Last year, we pegged the number at under 4,000 operations. That means that in the intervening year, the number of regional operations have more than doubled in what has been a difficult season.