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It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall


It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser





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Snippets

(August 22, 2001)
The production yield for four year colleges is an astonishingly low 41.9%. In other words, less than half of all kids who head for college actually graduate. Shouldn't our industry be doing something to improve this dreadful situation? The labor shortage begins at critical supply junctures like this.(More Details)


Hot Jobs saw more unique visitors during July than Monster.com, according to Media Metrix. More than anything, this raises the question of whether or not the accounting methods used to track website performance are any good at all. There must be a number of wide grins at Hot Jobs and some furrowed brows at Monster. Frankly, the whole measurement system is bizarre on its face. What matters to recruiters (paying customers) is neither managed nor reported.


When Daddy bought it, it's easy to sell for rent money. In one of a series of ongoing moves designed to extend the death spiral, (including big layoffs in the mismanaged Job Fair business), BrassRing sold its Campus operations to Experience. Terms were rumored to include three magic beans, a dusty lamp and a goose from the same flock as the one that laid the golden egg. Since we've received over thirty copies of the internal memos about our stories, it appears that "have all employees send interbiznet a copy of internal stuff" was one of the deal terms.


If the unions are organizing at Wendy's in Saskatoon, will they be in your neighborhood? While we're tempted to believe that the era of organized labor is over, employers who treat their human capital as if it were purely capital should beware.



A former PeopleSoft recruiting manager has been awarded almost five-and-a-half million dollars in damages after a jury determined she was wrongfully fired for whistle blowing. The case involved the manipulation of EEO statistics. The defendant claims that Peoplesoft first denied the number fudging and then

blamed their software. (More Details)


Beware of Smart Tags. A particularly bad idea from Microsoft that allows links to your pages to come from other sources than you intended. To prevent them, Simply insert the following tag into the head of each of your HTML pages:

<meta name="MSSmartTagsPreventParsing" content="TRUE">

This will prevent Smart Tag generated links from appearing on your pages.


The new dice Website went online on the 20th. We're tempted to say that it was a benchmark for how to transition customers gracefully into a new software revision.


- John Sumser © TwoColorHat. All Rights Reserved.

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