It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

We agree, generally, that VC Money is like any form of narcotic. In the right (and trained) hands, it's the energy required to transform things. In the wrong hands (and this happens far too often), it's a recreational drug. For the recreational crowd, the hangover begins when the drug runs out.

But, 95% of our industry was built without the aid of venture financing. The rugged, small shops are plugging away with banner sales months this quarter. Somehow, the VC based firms, with their hearty appetite for other people's money (OPM) are struggling because times are getting tough. These are the teams who are cutting back on advertising expenses when the market is a bit constipated. Any fool with a little experience understands that right now is the most important time to advertise.

It all stems from reading too many magazines like Forbes instead of picking up the phone and making more sales calls.

What happens when the economy shifts is that your sales percentages decline. That means "add more sales people". Market share, abandoned by the recreational players is up for grabs right now. CEO's who engage in pondering and restraint at this juncture risk failure in order to avoid making a mistake.

We have little doubt that the Newspaper web sites are having a little bit of difficulty. After all, this is the sales team's first experience with the normal shedding that every economy needs to maintain its vigor. It's no surprise to hear of the panic and over-reaction in their ranks. Businesses that thrive sell when it's hard and prune when it's fat. That's how you tell the difference.

In each of the 256 major Metropolitan statistical areas, there are four or five region-specific job boards who never received OPM and are growing today. Their expectations of going public and becoming gazillionaires are a wee bit tarnished. But, small entrepreneurial teams of five to eight can man these operations while they turn a profit in the gloomiest of times. Who'd want to sell a business like that?

- John Sumser © TwoColorHat. All Rights Reserved.

Talent is what matters most.
Hire the best with Authoria Recruiting.

Authoria Recruiting 2007 is a next-generation recruiting solution that helps you:

• Understand exactly what talent your managers need.
• Find the best sources.
• Target and attract the highest quality candidates.
• Hire top talent and track their success.

The most widely-used enterprise recruiting solution on the market, Authoria Recruiting helps our customers manage private talent pools totaling over 11 million candidates.

Find a smarter way to hire. Download our complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

     FEATURES: