It is better
to not be on
the web than
to be on and
not know why John Sumser
Reality
is more
complex
than
it seems.
John Gall
It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser
Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting
and How Recruiting Can Leverage the Value of Marketing
Assess
(March 21, 2001) The holy grail in online assessment would be a simple to use tool that was integrated with the online application process. We've heard it described as "5 Magic Questions". The implication is that contemporary assessment models, with their onerous time and "norming" requirements are not useful in online settings. The design of an assessment "magic bullet" would, by definition be easy to administer, easy to take, easy to understand. It would fit seamlessly with an online application system to help recruiters screen among a variety of applicants. It would be bias free and legally defensible.
We're sure that ePredix is out front on this one. The company (which you may remember as a combination of a biodata firm and the old PDI Assessment section, is nearing the marketplace with its vision of the holy grail.
According to the website:
ePredix Solutions integrate seamlessly with your online system, bringing high-quality assessment to the recruitment stage of hiring - at a fraction of the cost of traditional assessment.
As soon as job applicants click on the 'apply now' link in your client's online job advertisement, they are seamlessly directed through a series of short, powerful assessments.
The system is a two stage process with applicants who survive the first round encouraged to complete a second set of queries. As an add on to corporate web hosting, this type of qualifications tool is second only to traffic development on the list of things you need to make corporate web recruiting work.
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